Tag Archive for: Twitter marketing

Twitter Expands Analytics Tool With ‘Audience Insights’

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Source: Shawn Campbell

Source: Shawn Campbell

Smart webmasters and marketers know analytics is the key to online success. Analytics services are the best way to know exactly how your site or content is performing and what you can do to improve it, but it has traditionally been more difficult to monitor your performance on social media through anything other than followers, likes, and retweets. Thankfully, that is all starting to change.

Twitter has operated an analytics service for users for over a year, but today they have launched a significant upgrade to its analytics tool which promises to give marketers and webmasters much greater insights into who their audience is and how to reach them.

The upgraded analytics tool, called “Audience Insights” offers a much deeper analysis of demographics, interests, lifestyle, consumer purchasing behavior, television viewing preferences, and even mobile carrier and device usage. The service works by matching data from Twitter’s Marketing Platform Partners such as Datalogix.

According to Twitter, the new Audience Insights will help brands improve their paid and organic marketing strategies on Twitter, and will be especially effective for advertisers as Twitter product manager Andrew Bragdon explained.

For example, if you’re running a campaign to increase awareness about a new cosmetics line, you can use this tool to learn about your potential customers on Twitter — the beauty products they’ve recently purchased, what fashion trends they’re interested in and even TV viewing behavior. Based on this information, you can identify the best segments to target within Twitter Ads, along with which creative — such as a Vine or video clip — your audience will find most compelling.

The insights dashboard offers easy and convenient tracking categories including gender, occupation, household income and net worth, home type, home value, marital status, education, consumer buying styles (premium brand vs. natural living vs. weight-conscious), favored television genre (drama vs. sports vs. comedy), type of credit card, and consumer good preferences.

The advanced analytics tool also makes it easy for marketers to compare their followers and organic audience against the full Twitter audience.

Audience Insights are already available for all Twitter advertisers and users of Twitter analytics. To access it, just visit ads.twitter.com while signed in, click on the “Analytics” menu, and select “Audience Insights”. You can also access it at analytics.twitter.com, under the “Followers” tab.

Below, you’ll find screenshots of each audience insights category as originally compiled by Marketing Land:

Overview

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Demographics

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Lifestyle

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Consumer Behavior

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Mobile Footprint

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Are You Minding Your Twitter Manners? [Infographic]

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It is astounding just how much of an impact 140 characters can have. Twitter can be a powerful tool for reaching out and engaging with your audience or even growing a new audience that didn’t exist before, but it can also be a powerful tool for destroying your brand’s reputation.

Countless small businesses have been brought down by social media catastrophes, but it doesn’t require a large-scale meltdown to damage your brand on the social platform. All it takes is poor social media etiquette and before long you’ll find yourself facing a ghost town on your Twitter dashboard.

Thankfully, it is also incredibly easy to stay on the good side of Twitter users so long as you use a little common sense in interacting with your followers.

This infographic from Melonie Dodaro will help you mind your P’s and Q’s and build a positive atmosphere that will make Twitter users look forward to your every tweet.

twitter-manners

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12 Stats For Improving Your Twitter Presence [Infographic]

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While Facebook may be the most popular social media platform, some brands are discovering Twitter can be just as effective for growing your business and turning followers into leads and sales. However, it isn’t always easy to start building a real fruitful presence on the site.

According to Search Engine Journal, only 34% of marketers on Twitter are successful at finding leads on Twitter. Does that mean the hugely popular service isn’t fertile land for marketing? Not necessarily. You just have to understand Twitter before you can expect to start finding good leads.

Too many companies just Tweet whatever they can think of without any sort of strategy. But if you take the time to learn the ropes and see what works and what doesn’t, you can start Tweeting with a purpose and drawing in loads of quality leads.

Over the weekend, HubSpot and Market Domination Media released this infographic filled with useful tips and statistics that can help you craft a game plan so you can turn Twitter into a lead generating machine with a little time and testing to find what works best for you.

 Twitter Conversions Infographic

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Twitter Starts Showing Users New ‘While You Were Away’ Feature

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Twitter is making some big changes to its feed for the first time since the company established itself as a major social media platform. Users are spotting a ‘While you were away’ feature which helps sort through the noise of your feed to find the best content.

The feature is not available for everyone yet, but the increasing number of users seeing it suggests it will be fully available soon. Twitter is currently declining to confirm when a full release is expected.

‘While you were away” is the first notable non-chronological feature available on Twitter, making a significant break from the traditional time-sorted feed on the site. Twitter indicated something similar was coming back in November, when the company said it would allow you to find the ‘best’ tweets from your feed since you last opened Twitter.

“Every time you open the Twitter app, you’ll see something great,” said the announcement.

In the past, Twitter would alert users to popular Tweets with email and push notifications. The new feature should streamline the process to make it easier for users to catch up with their friends without having to scroll through endless posts.

‘While you were away’ may also have some potential benefits for businesses as well, depending on the platform’s algorithm. With continued visibility of successful posts, there is a greater chance for people to see anything you share once it has gained traction.

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Turning Twitter Trends Into Opportunities For Your Own Business

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Source: Shawn Campbell

Source: Shawn Campbell

Any business with a successful marketing system knows the importance of keeping up with the latest trends. If you don’t stay up to date, you can struggle with staying relevant or finding ways to connect with potential customers, which can quickly become a spiral into further irrelevancy.

But, it isn’t always easy to stay tuned in with the constant ebb and flow of new trends and competing interests. This has always been the biggest struggle for marketing teams. In the past it took enormous resources to track consumer trends, while now we have so much information on hand it can often be overwhelming.

In today’s constantly connected world, marketers and business owners have all the most up-to-date data on the rising trends all available with a simple click of the mouse. Instead of conducting public surveys to see what people are talking about, you can gain a significant amount of insight from checking out Twitter’s trending topics.

At the end of the day though, being completely connected with the hottest trending topics of the moment is wasted if you can’t convert that information into an opportunity to connect with your audience. The trends present an opening that you have to take advantage of.

Eric Sornoso’s recent article from Search Engine Journal teaches business owners how to spot their opportunity and strike when the right trends appear. With a little bit of trial and error, you’ll learn Twitter’s constantly changing trends present endless chances to get your name recognized.

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