Local ranking has grown into its own over the past couple years. A combination of increased visibility and more shoppers using their smartphones to find local business on the go has made local SEO a significant part of online marketing and it can almost be treated entirely seperate from traditional SEO practices. By that I mean that while traditional SEO will still help your local optimization efforts, local SEO has its own list of unique ranking factors that local marketers have to keep in mind.
Starting in 2008, David Mihm began identifying and exploring these unique local SEO ranking factors. After 5 years, Local Search Ranking Factors 2013 has found 83 foundational ranking factors. Each factor helps decide your placement in online search results and how well you manage all of these individual factors help how you end up ranking. They can be the difference between a boost in business and a heightened profile in your market or a wasted investment and floundering online presence.
While you can find the full list of ranking factors on the Moz page for Local Search Ranking Factors 2013, the Moz team also took the time to create an illustrated guide to the 20 most important ranking factors for local businesses. While none of the factors they illustrate will come as a surprise to an experienced local marketer, they will help new website owners get their business out of the middle and in the top of the local market.