Google isn’t the only search engine waging a war on black hat or manipulative SEO. Every major search engine has been adapting their services to fight against those trying to cheat their way to the top of the rankings. This week, Bing made their latest move against devious optimizers by amending their Webmaster Guidelines to include a stern warning against using keyword stuffing to try to rank highly.
The warning cuts the cheating SEOs no slack, cautioning that Bing may demote or entirely delist sites caught using keyword stuffing. The change wasn’t officially announced, but Barry Schwartz says it appeared in the guidelines sometimes yesterday.
The new section on keyword stuffing reads:
When creating content, make sure to create your content for real users and readers, not to entice search engines to rank your content better. Stuffing your content with specific keywords with the sole intent of artificially inflating the probability of ranking for specific search terms is in violation of our guidelines and can lead to demotion or even the delisting of your website from our search results.