Tag Archive for: Instagram features

Facebook Now Lets You Schedule Instagram Posts Up To Six Months Early

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For the first time, Facebook is giving you a way to schedule Instagram posts ahead of time without the use of a third-party tool or app. 

The new functionality, available to all business accounts through Facebook’s Creator Studio, allows you to plan your Instagram pictur updates and IGTV videos up to six months in advance. 

The new feature also opens scheduled posts to the full abilities of Instagram. With most third-party tools, users are frequently limited to just one image per post and few offer support for IGTV videos. 

How To Gain Access To Scheduled Instagram Posts

You still have to meet a few requirements to be able to start scheduling your Instagram updates. Specifically, you need to:

  • Have a Facebook Business account
  • Have an Instagram business or creator account
  • Have linked your Instagram account to your Facebook page

Once all that is in order, you can start scheduling your posts through the Facebook Creator Studio by clicking the Instagram logo at the top of this page. 

It should be fairly obvious, but the new feature does not allow for the scheduling of Instagram Stories ahead of time. This makes sense, as those posts are specifically intended to capture a moment in time. If you begin scheduling those posts days or weeks ahead of time, it would lose the authenticity that makes Stories so engaging.

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“Checkout on Instagram” lets shoppers buy products within Instagram’s app

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Instagram is launching a new in-app checkout feature for a limited number of brands which will let users make purchases without ever having to leave the app.

For now, the new feature is limited to just 23 big-name brands like Adidas, Burberry, and MAC Cosmetics, but the company says it will be expanding the feature to more brands in the coming months.

The in-app checkout is Instagram’s latest effort to make its service more retailer-friendly without hurting their own platform. While they have included several shopping-related features over the past few years, shoppers would ultimately have to leave the app to make a purchase.

With the new feature, users will now see a “Checkout on Instagram” button on product pages from brands’ shopping posts.

When tapped, shoppers will be allowed to choose from a variety of options like size and color, then taken to a payment page within Instagram.

Users who make purchases within the app will also receive shipment and delivery notifications within Instagram to keep them informed.

“The new technology gives Adidas’ audience the power to go from inspiration to purchase in an instant. Our consumer-obsessed approach to e-commerce focuses on simplified immersive connections with the brand and Instagram Shopping allows us to deliver a content-rich experience on a platform where our creators are exploring and curating their lives,” said Adidas SVP of digital Scott Zalaznik.

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