Vides that automatically start playing with the sound cranked all the way up have long been the scourge of the internet. They’ve interrupted our listening to music, quiet browsing in public places, and they’ve even interrupted videos we actually want to watch!
This is why Google’s web browser, Chrome, is fighting back. The latest version for desktop devices will automatically disable the majority of videos from playing with sound automatically.
The only exception to Chrome’s new feature is videos that Google has reason to believe you are interested in. Specifically, this includes:
- Videos you have played before
- When you have clicked the screen at some point in your browsing session
- Videos appearing on a site you have added to your home screen on mobile
It is notable that Google is not entirely blocking the videos that are designed to autoplay. Instead, it essentially pauses them until they are triggered manually.
Also, videos that autoplay without sound are still completely and totally okay with Google. They will continue to automatically begin playing, and may still be a viable advertising method if you include captions.