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Facebook Groups have been a clever way for entrepreneurs and business leaders to establish themselves as an important figure in both their local community and their national industry. Now, Groups are getting the chance to formally tag those authority figures as the experts they are.

In a new update, Facebook Groups administrators gained the ability to tag specific group members as “subject matter experts.”

This title will come with unique labels when posting or participating in streams or audio chats, as well as a few unique abilities to help generate and lead discussions. 

According to the social network, the new tag is designed to help acknowledge those who regularly share helpful knowledge and provide a bit of clout to those voices. 

“There are more than 70 million admins and moderators running active Facebook groups around the world. Many of these groups are home to subject matter experts who love to share their knowledge, from fitness trainers to highly skilled crafters.

“Now, it’s easier than ever to help experts stand out in groups and offer ways for them to engage with their communities.”

What Comes With Being a Facebook Group Expert?

The most obvious perk of being a Facebook Group Subject Matter Expert is the small badge that displays under your name when posting in that group. 

This will make it easier to spot comments that may have important information among even the biggest comment chains.

Along with this badge, Facebook is also working on a few unique ways for group experts to help generate community discussion, including:

  • Ask Questions: When people write a post that looks like a question in their group, the post will automatically be upgraded to a format that encourages others to share advice, information or perspective. 
  • Create Live Audio Rooms in Groups: A low-pressure way for subject matter experts and communities to get ideas and inspiration from each other through audio-first conversations. Live Audio Rooms are coming to Groups this summer.
  • Host Q&As: A way for people to lead real-time question-and-answer sessions with their communities, in a text-based format. Answered questions are featured in an interactive, swipe-able stack, while all questions may be viewed in the Q&A’s comment section.

How To Designate a Facebook Group Expert

There are two ways for group admins to mark someone as an expert.

The first way is by searching the group member list for an individual by name, then selecting “Make group expert” from the member menu.

The other method is by choosing the option within the drop-down menu on posts or comments.

Note that this role must be accepted by the member in question, and admins can revoke the title at any time.

Facebook has announced sweeping changes to its news feed and the way it handles groups or pages that violate the company’s content policies.

The new changes, including a new algorithm signal, are aimed at reducing the reach of sites spreading content with misinformation by judging the authority of the sites the content comes from.

If Facebook believes the site producing content shared on the platform is not reputable, it will decrease its news feed reach and reduce the number of people seeing the content.

How Facebook is Changing its Algorithm

In the past, Facebook has teamed up with highly respected organizations like the Associated Press to validate sites spreading content across the platform.

Now, the company says it is introducing a “click-gap” metric designed to automatically evaluate the inbound and outbound linking patterns of a site to judge if it is authoritative.

Essentially, the click-gap signal measures the inbound and outbound linking patterns to determine if the number of links on Facebook is higher than the link’s popularity across the internet. This will allow the company to distinguish the forced spread of content rather than organic virality.

As Facebook explains in the announcement:

“This new signal, Click-Gap, relies on the web graph, a conceptual “map” of the internet in which domains with a lot of inbound and outbound links are at the center of the graph and domains with fewer inbound and outbound links are at the edges.

Click-Gap looks for domains with a disproportionate number of outbound Facebook clicks compared to their place in the web graph. This can be a sign that the domain is succeeding on News Feed in a way that doesn’t reflect the authority they’ve built outside it and is producing low-quality content.”

Changes to Groups

Notably, this new algorithmic signal isn’t just being applied to news feeds. The company explained it will also be using these algorithms to automatically remove low-quality content posted in groups, including private groups.

The company defended the decision by saying they can now identify and remove harmful groups, whether they are public, closed, or secret.”

“We can now proactively detect many types of violating content posted in groups before anyone reports them and sometimes before few people, if any, even see them.”

Admins are Required to Police Content

Along with these changes, Facebook clarified that its algorithms will consider what posts a group’s admins approve as a way of determining if they are a harmful group or eligible for removal.

The company says it will close down groups if an admin regularly approves content that is false, misleading, or against Facebook’s content guidelines.

This is how Facebook explained the new policy:

“Starting in the coming weeks, when reviewing a group to decide whether or not to take it down, we will look at admin and moderator content violations in that group, including member posts they have approved, as a stronger signal that the group violates our standards.”

What This Means for You

As long as the pages you participate in or run are sharing content from reliable sources, the new policies should have little effect on your day-to-day operations. However, the changes could have considerable impacts on brands or influencers who go against mainstream science or other non-approved sources. These types of industries have flourished on the platform for years, but may soon be facing a reckoning if Facebook’s new content guidelines are as strict as they sound.

Facebook has now announced a big change to the Facebook Groups component of the site: Read Receipts. This is something that allows anyone to see who exactly has looked at the post/update inside of the group, and works on both standard Facebook and the mobile versions.

This is causing a little bit of a stir and is making some people have concerns about privacy, since the “read receipts” are not optional. Some have gone so far as calling it “creepy”. Whether or not this is something that is taken by the community as a positive change we can only see.

To find out more details about this check this Mashable article by Lauren Indvik.