Posts

On their own, individual marketing strategies like email marketing or focusing on social media can be very powerful in helping a brand grow, but too often companies forget that these strategies can be significantly more powerful on their own.

Email marketing and social media may not seem like the most compatible pair of marketing strategies to create marketing synergy, but in actuality the two go together like a horse and a carriage.  The key is doing it the right way.

The infographic below from ReachMail shows how integrating your email and social media marketing can produce great results and how to do it right.

email-social-media

Despite all the advances and changes in online marketing in recent years, email marketing is still one of the most valuable tools any business or marketer has at their disposal. It is so effective that up to 66% of online consumers have reported making a purchase just because of an email marketing message.

To highlight the importance of email marketing, digital marketing agency Fathom created an infographic complete with a 6 step guide to email marketing, 7 ways to improve your emails, and even a few interesting facts.

If you’ve been neglecting your email marketing in favor of social media or content creation, you’re hurting yourself as much as you are helping. The newer platforms for online marketing can be very effective and useful, but sometimes the traditional methods stay popular for a reason. Email marketing is powerful and won’t be going anywhere anytime soon. It’d be best not to cast it out before it loses its effect.

EmailMarketingInfographic