The quality score of your site is extremely important. If you’ve got a high score, Google makes it easy for your page to prosper. You’ll appear higher in search results, your ads can appear in the top, shaded region of results and it will cost you less per click of your ads.
As Neil Spencer reports for Business2Community, in order to ensure you get these advantages, you need to know how Google judges your site and how you can improve it.
Your ads should be specific and highly targeted. Google is looking for the relevance of the keywords you’ve chosen to your landing page and your ads. Also, make sure your landing page contains relevant, original content that’s updated often and is easy to navigate.
The included infographic is courtesy of DigitalNetAgency