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Bing revealed major overhauls to its Webmaster Tools suite this week. The new layout and features aim to make the tools available to SEOs and webmasters faster, easier to use, and more actionable.

As SMX West, the company said the first phase of the overhaul would be coming the first week of March, with a sleeker interface and three primary new features:

  • Backlinks Portal: The current inbound links report will be merged with a disavow links tool to become part of the backlinks report portal.
  • Search Performance: Similarly, the company is combining its page traffic and search keywords reports into a unified search performance report.
  • Sitemaps: Bing is giving its current sitemaps page a general overhaul to make it more valuable to online marketers and webmasters.

When It’s Coming

As the company said in its announcement:

“We are delighted to announce the first iteration of the refreshed Bing Webmaster Tools portal. We are releasing the new portal to a select set of users this week and will be rolling out to all users by the 1st week of March.”

What It Looks Like

Search Engine Land provided several screenshots of what the new portal will look like once it goes live:

Search Performance Report

Backlink Report

Disavow Link Tool

Sitemaps

Once they go live, anyone with a Bing Webmaster Tools account can access the new features by navigating to the Sitemaps, Inbound Links, Page Traffic, or Search Keywords reports.

Why It Matters

Despite being frequently overlooked by brands and marketers, Bing has been quietly cementing its grasp on a significant percentage of the search market. The new tools will make it easier for those taking advantage of this opportunity to better understand their website’s performance and refine their efforts for even better performance in the future.