New AdWords Help From Google Directly

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This is pretty big news.  Google’s just released (on 9/9/10) a new site, called the Google AdWords Small Business Center.  This is a site dedicated to helping people learn more about how to use AdWords or how to improve existing accounts.

There are several lessons here, with tips and even a link to the AdWords Beginners’ Guide.  It looks to be a good place for people to learn about AdWords, although the site by itself doesn’t appear to be fully comprehensive.  However, they do include links to other pages, including a link that allows you to search for an AdWords Pro (such as myself, yes, I am an AdWords Pro) to help take care of all of the work involved in managing your AdWords account.

At any rate – if you’re having trouble with your AdWords account in any way, I recommend checking out Google’s new Small Business Center.  It might give you the help you’re looking for.

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Google Instant and SEO – How Is SEO Affected by Google Instant?

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As most everyone has noticed by this point, Google Instant is now live.  Searches provide results real-time, making the things you’re searching for appear more quickly, and in some cases, allowing searchers to find other results they may not otherwise have discovered.  There is a lot of speculation out there on how this will affect SEO.

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Google’s SEO Rules

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Nothing really new here, but sometimes it’s good to see what the big guns think about search engine optimization.  Does Google approve of SEO?  Do they have an opinion on it?  Good?  Bad?

Well, they most certainly have an opinion on it.  In fact, they even offer solid advice to anyone interested on the Google SEO page (a page with guidelines, within the Webmaster Tools pages).

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AdWords Split Test Update, Beta Testing

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Google AdWords has a new tool they’re trying out.  It’s called the AdWords Campaign Experiments (or ACE).  It’s taking some testing that normally takes a while and making it faster. Read more

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Google Introduces Search By Time

One of Google’s new developments is the adding of another search element to their engine.  Time.  You can now search for a certain “freshness” of content in Google’s cache. Read more

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Google Drops Windows From Their Offices

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The news is out, Google is not a fan of Microsoft Windows. The main reason is security concerns, the vulnerability that is present with the hackability of the operating system. Read more

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Is Google Imitating Bing?

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Google’s making some changes to their standard search results, to include a left hand nav bar.  This has made some people (including Business Insider) wonder if it’s to imitate what Bing already has in place – a side panel to have different links for images, videos, etc.

This change will affect how people view results in general, although Google’s advertising approach will likely not change heavily.  We’ll have to see what the response is when they go fully live with these changes.

You can see Google’s words on the new SERPs here:

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Web Site Speed is New SEO Element

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Google is continuously finding new ways to measure the quality of web sites, to choose which pages should be ranked higher.  Relevance is still king for SEO, but one new element for search engine optimization (listed by Google directly) is web site speed. Read more

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Google’s April Fools Pranks for 2010

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So it’s April Fool’s Day.  And Google always has something good.  Apparently today they have announced that Google is no longer Google.  Is is now Topeka.  You can find out the details here, on their blog.

But all over the world, new things have arisen with Google.  In the UK, a video was put up on YouTube about their latest translation advances.  You can see the details of this amazing tool on the Google page here.  A similar tool is available in Japan.  Google Maps got an upgrade in Australia.

And I highly recommend going to Google Maps, use street view (drag the icon of the person onto a street), and you’ll see the latest advance in Google Maps technology.  Quite nice.

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Google Bookmarking With Stars

Matt Cutts put out his latest update with Google in his blog.  It appears that Google is now allowing bookmarking within the search engine itself.  The way it’s done is to use stars next to each page you want to bookmark (much like Gmail operates with stars and emails).  Then for any related searches, the bookmarks will show up above all the organic listings in a separate starred list.

And for editing on any of your bookmarks, there’s now a Google Bookmarks page that you can use to go and adjust your bookmarks as you see fit.  Any text you add here will be used to match searches you put in, and will display that bookmark if you search for text within these fields.

How many people use this tool we’ll have to see, but it does have some advantages for organizational use within Google.

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