Google is giving users more significant power than ever to control what ads they see. As announced at the annual I/O Summit conference (and reported by Greg Finn), this will be done by launching a new and improved My Ad Center feature that aims to make ads more transparent and relevant for consumers.
In the new My Ad Center, users will be able to find information about who paid for a specific ad and why they were targeted to see it. Additionally, users will be able to select which brands or topics they would like to receive ads for and specify the level of personalization they are comfortable with from ads.
At the time of the announcement, the My Ad Center feature is limited to only Google Search, YouTube, and Google Discover. This means users are still largely unable to dictate what type of ads they might see in other areas of Google or through the Google Display Network, though there are rumors that similar tools are coming to manage ads being shown via the display network.
Select Your Favorite Topics and Brands
Probably the most significant new introduction in the Google My Ad Center is the ability to dictate what topics or brands you are most interested in seeing ads about.
Of course, users may still see ads or topics not listed in this tool if Google believes it is relevant to them. Still, this gives you significant influence by directly telling the search engine what you want to see.
More Transparent Advertising
Beyond controlling the ads you see, My Ad Center also aims to give you more information about the ads being shown by expanding the previously introduced “about this ad” section.
Here, you will find details about who paid for an ad (using Advertiser Identity Verification) and information about why Google included you in the targeting for this ad.
Ad Personalization Settings
Personalization has become increasingly common in ads over the last few years, with advertisers using details like age, relationship status, education level, and more to create, personalize, and target ads.
Now, users can opt out of this by limiting any or all details used to personalize ads.
In this section, you can also limit or allow sensitive ad topics such as gambling, alcohol, or weight loss to be shown to you.
Lastly, My Ad Center gives users control over what data sources are used to personalize ads and where (for example, allowing personalized Google Search results or YouTube recommendations).
The new My Ad Center feature is expected to launch soon, though an exact date is unavailable.
https://www.tulsamarketingonline.com/wp-content/uploads/2021/08/Google-Child-Privacy.png450800Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2022-05-12 17:36:292022-05-12 17:39:27Google My Ad Center Gives You New Control Over The Ads You See
With internet speeds constantly increasing, smartphones becoming the primary way to get online, and people’s attention spans getting shorter than ever, it is absolutely crucial that your website loads quickly. Visitors will not hesitate to click the ‘back’ button and Google has slowly made loading times one of the most important ranking signals it uses.
At the same time, users have come to expect stylish, high-quality images from any website they visit. They don’t just want to find the best information. They want the best information in the most enjoyable package.
This creates a catch-22 for website owners. Users want to see a page filled with great images, but they don’t want to wait for it. Unfortunately, these high-quality pictures have the tendency to slow down how quickly websites load.
Thankfully, there are ways to mediate this by optimizing your images to make loading your web pages as efficient and quick as possible – as Alan Kent, Google Developer Advocate, shares in a recent video:
The video gets pretty in-depth at times and leans into technical details, so we will try to collect the most important tips and info below:
Google’s 6 Tips For Optimizing Online Images
1. Eliminate Image Cumulative Layout Shift (CLS)
Don’t let the jargony name intimidate you. You have no doubt encountered CLS before, and it probably frustrated you.
CLS is where text or images move as each individual component loads. Because of this, you might have text which refuses to stay in place as you try to read it, have new images popping into place where a link was visible seconds before, or potentially open an entirely different page because a link appeared right where you were trying to swipe.
Though this issue can affect any type of content on a webpage, images are frequently a leading culprit because of the amount of space they fill on a page.
2. Keep Your Images Only As Large As Needed
It can be tempting to upload images in the largest size possible, to guarantee every little detail will be included without pixelation or artifacting. Some web designers see this as “future-proofing” their site or ensuring the best quality no matter how large an image is shown.
The problem is that this can be overkill. Even when rendering an image for smaller resolutions, browsers have to download the original image and compress it to render correctly. This slows things down, as larger images take a longer time to be downloaded and rendered in the proper size for the display it is being shown on.
The complication is that displays can range wildly in size and resolution – from tiny smartphones to gigantic monitors. That makes it hard to identify exactly when an image becomes “too large.”
The easiest way to find this out is by checking out the Opportunities section in the PageSpeed Insights report, under ‘properly sized images’. Here you’ll see which images are larger than they need to be so you can replace them with more properly sized alternatives.
3. Use The Best Image Format
Which file format you choose to save your images in might seem like a minor choice, but it can have major effects on loading speeds. At the same time, choosing the right image format isn’t always as simple as choosing the one which outputs the smallest file.
While formats like JPEG or webP tend to deliver smaller file sizes from the same initial image, they do so by compressing the image. This compression subtly degrades the quality of the image to minimize file size.
On the other hand, larger file formats like PNG can preserve fine details to maintain the original quality of an image, though this results in larger files.
In many cases, your visitors may not notice the difference between a PNG or JPEG, making the smaller file the obvious choice. However, more complex images or very large images may look noticeably worse in small formats.
To identify images that may not be in the most efficient format for your site, check out the ‘serve images in next-gen formats’ section of the PageSpeed Insights report.
4. Compress Images Properly
While file formats have a big impact on how large your image files are, most formats allow you to dictate just how much compression occurs. If you’d like, you can prioritize preserving detail while receiving a slightly larger file, or you can prioritize getting the smallest file at the cost of the image quality.
To figure out what is best for your website, you can explore the ‘encode images efficiently’ section of the PageSpeed Insights report. Here, you’ll find details about images that may benefit from being compressed and how much this might shrink image files.
5. Cache Images In The Browser
Caching is a process browsers use where they temporarily store images or details from your website to s[eed up the loading process on related pages or if they return to your site.
If you do this, however, it is important for you to tell the browser how long it should keep these cached images This is done through an HTTP response header containing guidance on how to handle cached files and images.
If you’re unsure whether you’ve properly configured this header, you can also find details about this in the PageSpeed Insights report, within the ‘serve static assets with an efficient cache policy’ section.
6. Correctly Sequence Image Downloads
By default, web browsers wait to load details until they are absolutely needed. This is a practice called “lazy loading” that allows browsers to focus on the details you’re most likely to be focused on at the moment. This is not always the best process for loading larger files like images or videos, though.
To get around this, Google recommends establishing the sequencing order some parts of your site are downloaded and rendered by browsers.
Specifically, Google recommends using the following sequencing order:
“Hero Images” at the top of the page
Above the fold images
Images just below the fold
After this, Kent says most other images can be lazy-loaded without an issue.
Again, you’ll be able to find an assessment of how efficiently you are loading images on your website within the PageSpeed Insights report, under ‘defer offscreen images‘.
Despite Google being very clear about its feelings on paying for SEO links (hint: it is not a fan), I still regularly come across stories of brands spending hundreds or even thousands of dollars on links that promise to increase their rankings.
Typically, these individuals have heard success stories from others who had recently bought a ton of SEO backlinks and saw their own site jump to the top of search results. Unfortunately, this is rarely the end of the story.
Today, I wanted to highlight a more complete example of what happens when you pay for links and why.
The Full Story of Someone Who Spent $5,000 on SEO Links
In this instance, I came across someone who had spent thousands of dollars on links for SEO purposes through Search Engine Journal’s “Ask an SEO” column. In the most recent edition of this weekly article, a person named Marlin lays out their situation.
“I paid over $5,000 for SEO link building.”
From the outset, it is unclear if Marlin knew exactly what they had gotten into. While it is possible they directly purchased links from a website, there is also the potential that Marlin and their company put their trust in a questionable marketing agency that purchased or generated spammy links to “boost” rankings.
This is important because it is very common for online SEO packages to include “link building services” which are actually accomplished through link farms that will inevitably be identified and shut down. This is why it is crucial to know that the people handling your link-building efforts use proven, Google-approved strategies rather than cutting corners.
“At first, traffic was boosted.”
As promised, the initial result of buying links is frequently a quick spike in your search engine rankings. Even better, this payoff seems to come much more quickly than the rankings boosts seen from traditional link-building efforts. In some cases, you might even get a huge boost to your rankings within a week or two of paying for the service!
However, the story isn’t over.
“We then lost our rankings on those keywords and our traffic is gone!”
Despite the initially promising results, this is the inevitable conclusion of every story about paying for links.
In the best-case scenario, Google simply ignores your newly acquired low-quality links – putting you right back where you started. In some cases, depending on how widespread the link scheme appears to be, you can wind up even worse than when you began.
If Google believes you have a persistent habit of trying to manipulate search rankings, your site may receive a penalty that significantly impairs your rankings. In the worst cases, your site can be removed from search results entirely.
Why Paid Links Inevitably Fail
There is a very simple reason this story followed a predictable pattern. Google explicitly forbids any sort of “unnatural links” or link schemes. Additionally, the search engine has invested huge amounts of time and resources to identify these artificial links.
At the same time, Google is locked into a game of whack-a-mole where new link sellers are popping up all the time – which is why their links may help your rankings for a very short time.
In SEO, shortcuts are rarely as great as they appear. If you’re looking for long-term, sustainable success, the only option is to roll up your sleeves and build links the old-fashioned way: by creating great content and building real relationships with other members of your industry.
It won’t be quick and it won’t be easy, but it will be worth it in the long run.
https://www.tulsamarketingonline.com/wp-content/uploads/2022/05/Buying-Links-Bad.png6751200Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2022-05-03 17:22:382022-05-03 17:22:39What Happens When You Pay For SEO Links?
Ever feel like words aren’t quite enough for what you want to ask Google? But, at the same time, the Google Image Search isn’t right for the job either? You’ll be excited to hear about Multisearch, the new way to use both text and images to find exactly what you’re looking for when searching the web.
Multisearch is a new feature in Google Lens, designed to deliver results based on contextual text phrases to better understand visual queries. In the announcement, Google says it designed the feature to “go beyond the search box and ask questions about what you see.”
How Multisearch Works
As part of Google Lens, Multisearch is still first-and-foremost about visual search. You start by opening the Google app on Android or iOS devices and uploading or taking a picture using your device’s camera. Then, you can provide more information about what you’re looking for by swiping up and tapping the “+ Add to your search” button.
Google offers a few examples of how people can use Multisearch to get better search results:
Screenshot a stylish orange dress and add the query “green” to find it in another color
Snap a photo of your dining set and add the query “coffee table” to find a matching table
Take a picture of your rosemary plant and add the query “care instructions”
In its current shape, Multisearch is best used for shopping search results. This means it is something e-commerce brands should definitely keep an eye on in the near future.
While the feature uses Google’s AI systems, the announcement clarifies it does not use the search engine’s most recent AI model, MUM – yet:
“We’re also exploring ways in which this feature might be enhanced by MUM– our latest AI model in Search– to improve results for all the questions you could imagine asking.”
https://www.tulsamarketingonline.com/wp-content/uploads/2022/04/Flow__1.max-1000x1000-1.png5641000Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2022-04-11 19:33:142022-04-11 19:33:16Google Multisearch Lets You Search With Pictures and Text at the Same Time
Product pages may receive a temporary reduction in their visibility in Google search results if the product is listed as out of stock, according to Google’s Search Advocate John Mueller during the most recent Google Search Central SEO Office Hours session.
Surprisingly, though, this is not always the case.
As Mueller answered questions about how product stock affects rankings, he explained that Google has a few ways of handling out-of-stock product pages.
How Google Handles Out-of-Stock Products
Mueller says that, in most cases, Google treats out-of-stock listings as a soft redirect or unavailable page:
“Out of stock – it’s possible. That’s kind of simplified like that. I think there are multiple things that come into play when it comes to products themselves in that they can be shown as a normal search result.
They can also be shown as an organic shopping result as well. If something is out of stock, I believe the organic shopping result might not be shown – I’m not 100% sure.
And when it comes to the normal search results, it can happen that we when see that something is out of stock, we will assume it’s more like a soft 404 error, where we will drop that URL from the search results as well.
Theoretically, it could affect the visibility in search if something goes out of stock.”
In some situations, though, Google will essentially override this decision and continue to show a page if it is considered particularly relevant for users.
For example, if the product page also includes helpful information about the product in general, it may still be worth keeping in search results despite the lack of stock.
As Mueller explains”
“It doesn’t have to be the case. In particular, if you have a lot of information about that product anyway on those pages, then that page can still be quite relevant for people who are searching for a specific product. So it’s not necessarily that something goes out of stock, and that page disappears from search.”
Out-of-Stock Products Don’t Hurt Your Entire Site
While it is true that listing one product as unavailable can keep that specific page from appearing in search results, Mueller is sure to reassure you that this should not impact the rest of your website:
“The other thing that’s also important to note here is that even if one product goes out of stock, the rest of the site’s rankings are not affected by that.
So even if we were to drop that one specific product because we think it’s more like a soft 404 page, then people searching for other products on the site, we would still show those normally. It’s not that there would be any kind of negative effect that swaps over into the other parts of the site.”
You can watch the entire discussion with Google’s John Mueller in a recording of the SEO Office Hours session below:
Google is offering a new solution for e-commerce brands interested in improving their site’s search capabilities.
With the release of Retail Search, Google Cloud is making it possible for online retailers to provide Google-quality search results on their own websites. This means it will be faster and easier for customers to find the products they are looking for on your site, making them more likely to complete thor transaction instead of abandoning your site.
How Poor Search Experiences Hurt Online Retailers
According to a 2021 survey from The Harris Poll and Google Cloud, at least 94% of American consumers have abandoned a shopping session because of poor quality or irrelevant search results and 76% of shoppers said that an unsuccessful search led to a lost sale for a retail website.
Based on this, the report estimates retailers lose $300 billion each year solely because of this phenomenon known as search abandonment.
Understanding Intent To Deliver Better Search Results
The biggest hurdle to delivering successful search results has always been understanding search intent.
Most basic search engines struggle to identify user intent and deliver the most relevant search results quickly. Google’s systems, however, are constantly being updated with the specific goal of better understanding user intent and delivering the best results quickly.
With Retail Search, retailers can now deliver that same quality search experience on their own site.
Customizable For Your Needs
Retail Search is fully customizable to suit the needs of almost any e-commerce site.
As the announcement says:
“Our site search solution builds upon decades of Google’s experience and innovation in search indexing, retrieval, and ranking. Retailers can make product discovery even easier for shoppers, while optimizing for their business goals with advanced capabilities.”
These capabilities include:
Advanced query understanding that produces better results from even the broadest queries, including non-product searches.
Semantic search to effectively match product attributes with website content for fast, relevant product discovery.
Optimized results that leverage user interaction and ranking models to meet specific business goals.
State-of-the-art security and privacy practices that ensure retailer data is isolated with strong access controls and is only used to deliver relevant search results on their own properties.
https://www.tulsamarketingonline.com/wp-content/uploads/2021/07/Google-Store-Promotions.png450800Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2022-04-04 18:11:442022-04-04 18:11:46Provide Google-Quality Search Results On Your E-Commerce Site
Google is finally adding its coveted Trusted Store badge to free shopping listings in search results.
The badge has been available to reliable brands on the platform for nearly a decade at this point and has been proven to increase trust in online retailers by verifying your reputation.
Stores running paid shopping listings have been able to take advantage of this by showcasing their Trusted Store badge on their ads, however, this has not been an option for those whose free product listings get shown.
What Is The Google Trusted Store Badge?
The Google Trusted Store badge is a small icon representing that your business has been recognized by Google for delivering great products, fast shipping, and amazing customer service.
Though the badge is typically thought to represent pages with consistently high Google customer reviews, eligibility is actually determined by Shopping Experience Scorecard scores. These scores are determined by monitoring submitted data from online stores to assess the speed and quality of service.
If Google determines that you are an upstanding brand, you will then be notified that you are eligible to be a Google Trusted Store.
What Is The Benefit of Being a Google Trusted Store?
Beyond earning a badge that will now appear on both paid and free product listings, being a Trusted Store brings several benefits for brands, including increased product listing engagement, more prominently displayed product listings, and increased trust from potential customers.
Perhaps most notably, being a Trusted Store also gives brands the ability to offer free purchase protection for customers, up to a specific amount of money.
New Analytics Tools For Free Product Listings
Along with announcing that free product listings in Google search results may display the Trusted Store badge, the search engine launched a number of analytics tools for free listings.
These new reporting tools provide details across several metrics including:
Total traffic
Impressions
Conversion rates
Pricing competition
This marks the first time performance data has been available to merchants for free product listings.
The Big Picture
These upgrades to free product listings bring them more in line with paid shopping listings, making them potentially more attractive to online retailers. Thanks to the introduction of the new reporting tools, brands can also start refining their listings to improve click-through and conversion rates based on their recent performance and shopping trends.
https://www.tulsamarketingonline.com/wp-content/uploads/2022/03/BlogPostImage.max-1000x1000-1.jpg5631000Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2022-03-31 19:19:482022-03-31 19:19:50Google’s Trusted Store Badge Is Appearing On Free Product Listings
Google Business Profiles (previously known as Google My Business) are a crucial part of any brand’s online presence. Not only does it control how your company appears in local search results, but it also powers Google Maps listings.
So how does Google balance keeping these local listings easily accessible for business owners without leaving listings vulnerable to manipulation or outright fraud?
The search engine explained how it combined everything from its search algorithms and machine learning tools to human reviews to block more than 100 million abusive business profile updates last year.
Thanks to this approach, the company believes that less than 1% of the content viewed through Google Business Profiles and Google Maps was fraudulent or abusive in 2021.
How Google Fights Business Profiles Spam
Over the course of 2021, Google says it blocked over 100 million abusive or fraudulent edits to Google Business Profiles. This includes a wide range of activities, including creating fake business listings, fraudulent or abusive reviews, or attempts to hijack business listings.
Here’s the breakdown of the types of actions taken by Google to fight Google Business Profile abuse:
Removed over 7 million fake Business Profiles on Google Maps. Google said more than 630,000 of those Business Profiles were removed through user reports.
Prevented 12 million attempts to create fake Business Profiles on Google Maps.
Stopped 8 million fraudulent attempts to claim Business Profiles on Google Maps.
Disabled over 1 million accounts due to policy-violating activity, such as online vandalism or fraud.
Removed or blocked 95 million policy-violating reviews, over 60,000 of which were taken down due to COVID-related instances.
1 million reviews were taken down through user reports.
Blocked or removed 190 million photos and 5 million videos that were blurry, low quality, or violated Google’s content policies.
Can Google Make Up For Past Mistakes?
Historically, Google has struggled to prevent misuse or manipulative behavior across its local business listings. There are countless horror stories easily found online from businesses that had their listing stolen from them, vandalized by the competition, or brought down by fraudulent reviews.
Hopefully, with actions like these, the platform can continue to undo this legacy and provide a reliable platform for both users and the businesses included.
https://www.tulsamarketingonline.com/wp-content/uploads/2022/03/Google-Business-Profiles-Abuse-Prevention.png5581000Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2022-03-24 19:00:042022-03-24 19:00:06Google Business Profiles Blocked Over 100 Million Abusive Edits Last Year
Google is introducing new vehicle ads specifically for car dealerships to reduce the gap between online car sales and in-person dealerships.
While car sales have traditionally been something largely done in person, many dealerships have seen big shifts towards online sales over the past two years. Not only did Google’s data show that 89% of car buyers research their vehicle online, but 16% also did their entire purchase online in 2021.
What Are Google Vehicle Ads?
With the new ads, dealerships can now highlight cars for sale nearby in relevant searches. The ads include a few important details about the car, including the location, make and model, price, and dealership name.
If tapped or clicked, the ads then take users to the dealer’s website for more information about the vehicle. From there, they can get more information to come to make a purchase in-person or to order online (if your dealership provides that service).
How To Gain Access to Google Vehicle Ads
As a new test, vehicle ads are only available to auto dealerships in America.
The ad format is also not automatically shown within ad accounts. To gain access, you or a representative for your company must contact Google.
Once given access, you will need to upload your inventory through Google Merchant Center and connect your vehicle inventory feed to your Google Business Profile.
What Vehicles Are Allowed
Currently, only commercial auto dealerships are eligible to run vehicle ads. Private or individual sellers are not eligible.
Google also has several restrictions on what vehicles are allowed. At the moment, only non-commercial passenger vehicles are eligible in vehicle ads.
Restricted vehicles include:
Recreational vehicles
Commercial vehicles
Farm vehicles
Buses
2-wheelers
Trains
Boats
Airplanes
Any outdoor utility vehicles
In early testing, Google says it saw an average increase of 25% in conversions for auto dealerships, along with more qualified leads and increased awareness of accompanying text ads.
https://www.tulsamarketingonline.com/wp-content/uploads/2022/03/Google-Vehicle-Ads.png6301120Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2022-03-21 20:55:412022-03-21 20:55:43Google Launches New Vehicle Ads For Auto Dealerships
If you’re a business owner or operator, you’ve probably been told 100 times by 100 different people that you just HAVE to invest in Search Engine Optimization. Unfortunately, you’ve also likely never really heard why SEO is so important beyond broad mentions of “being found online” or that “everyone uses Google.”
Marketers and salespeople have a bad habit of talking about the power and benefits of optimization without explaining what sets it apart from other types of online marketing, how it impacts your ability to reach new markets, and why many SEO packages don’t cut it.
So today, I wanted to do just that.
What Is Search Engine Optimization
Before we can talk about what makes SEO special, we have to talk a bit about what it is.
In the simplest terms, search engine optimization is the name for a wide range of strategies and techniques used to increase your visibility on search engines.
In the past, this could be boiled down to the phrase “making your website the top result on Google searches.” These days, search engines are much more complex and what might be the top result for one user might be completely different for another.
As such, SEO has evolved to focus more on overall visibility across Google’s many systems with the goal of attracting as many potential customers as possible to your site.
How SEO Works
For our purposes today, we aren’t going to go very in-depth discussing the numerous strategies or techniques used in SEO. Otherwise, we’d be here all day.
What matters for this discussion is understanding that these methods affect how Google sees and ranks your site.
While some strategies are dedicated to helping Google understand the content that is on your site, others are intended to boost the overall value of your site. Combined, these approaches help ensure Google picks your site for relevant searches and gives you the best chance to attract website traffic.
Why SEO Is Essential in 2022
Google Is The Most Visited Site In The World
Marketers always like to say “everyone uses Google” to emphasize the importance of SEO (and they aren’t necessarily wrong), but what does that really mean?
It means that Google is a massive part of daily life for practically everyone around the globe, and can massively influence what information we see, who we do business with, and what products people buy.
The most popular site in the world NOT owned by Google – Facebook – sees less than a quarter of the traffic seen by Google.com.
No matter how you try to spin it, Google acts as the central hub to the internet for the vast majority of people out there. If you don’t play by their rules, you risk being disconnected from this hub and any potential traffic you might get.
Organic Search is Still The Main Driver of Traffic
When considering where to invest their marketing budget, many businesses find themselves asking the same question: “Why should I spend money on SEO, which is complicated and not guaranteed to pay off, when I could instead run ads that are guaranteed to appear above those search results?”
Organic search results get underestimated because ranking highly is rarely a sure thing – even for the biggest companies. Meanwhile, paid search ads are built around driving results without uncertainty.
Despite this, there is actually a very simple reason you should invest in organic search optimization.
At the end of the day, the majority of search results still result in a user clicking an organic link from regular search results. So while it may seem riskier, investing in search engine optimization has the chance for much larger rewards.
Better SEO Means Better User Experience
Every brand wants its website to provide the best user experience possible. A positive user experience increases the likelihood of driving conversions, while negative user experiences can sour people on your company entirely.
So, it should come as good news that the majority of SEO practices are intended to improve user experience in a variety of ways including speeding up your site, making it easier to use, and improving accessibility.
By ensuring you are optimized for search engines, you are also investing in improving your site for the real potential customers who will soon be visiting.
SEO Is a Process That Is Always Changing
Companies looking to save some cash on SEO will have an easy time finding dozens of cheap SEO packages across the web. The problems with the packages are numerous, but the biggest red flag is the assumption that SEO is something you do once.
In reality, SEO is something that needs to be done regularly to have a real impact.
When left alone, Google assumes websites are becoming outdated or irrelevant. No matter what industry you are in, there are always new products coming out, new information that can benefit your customers, and new ways to improve your site.
Additionally, Google itself is always changing. The company releases new guidelines, algorithm updates, and features for webmasters seemingly every day. Any cheap package deal is unable to take these updates into account and help your company stay ahead of the rapidly changing search results.
SEO Results Amplify With Time
Unlike almost any other form of marketing, search engine optimization is one of the few investments which tends to build on itself for greater and greater results.
As you optimize your website and create quality content to improve your search rankings, you also provide a more robust presence online. Your website becomes an even greater resource to potential customers. You start getting linked to by others in your industry. People start sharing your brand around social media.
Ads may drive immediate results, but these tend to stabilize with time. Effective search engine optimization, on the other hand, pays increasing dividends the longer you invest in it.
The role search engines play in our lives will only continue to grow as people become more connected and expect information to always be at their fingertips. For all these reasons, it is imperative that companies invest in the best optimization practices possible if they want to continue reaching prospective customers in an increasingly digital world.
Due to the long-term impact of SEO, the best time to start optimizing your website was probably months or years ago. The second best time, however, is now.
https://www.tulsamarketingonline.com/wp-content/uploads/2022/03/What-Is-Search-Engine-Optimization1.png6301120Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2022-03-17 18:39:372022-03-17 18:39:39What Is Search Engine Optimization and Why Do You Need It
