Tag Archive for: SMB

Twitter Makes It Faster and Easier For Small Businesses To Promote Tweets

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Promoting a tweet on Twitter just got a lot easier. While users have been able to promote tweets in the past, it required going through the company’s self-service platform. Now users can use the “quick promote” tool to quickly and easily promote a tweet.

Twitter designed quick promote expressly with small and medium businesses in mind. All you have to do to increase your tweet’s visibility is go to your tweet activity dashboard at analytics.twitter.com. Then, you simply have to select the tweet you want to promote and click the option to promote the tweet in the left sidebar.

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For now, the service is relatively limited compared to Facebook’s extensive ad platform. Currently, Twitter only allows you to target quick promoted tweets to users similar to your followers. Although nothing is confirmed, it seems likely the company will expand the options in the near future.

The more useful features for small businesses hoping to increase their Twitter visibility is the ability to set small budgets and receive an estimate of how many people you are likely to reach.

After you’ve set the budget and promoted your tweet, you can watch its performance in real time using the analytics dashboard.

The service isn’t revolutionary, but it was in dire need for one of the most popular social platforms around. Now, small and medium businesses can benefit from Twitter ads in the same way big brands have been for over a year.

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New Survey Shows The Majority of Small & Medium Businesses Find Online Marketing Effective

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Many small businesses are pretty cautious when it comes to investing the very limited amount of time and money they have into marketing, but a new survey shows the vast majority of small or medium businesses who use online marketing are glad they did.

BrightLocal’s annual SMB Internet Marketing Survey asked 736 businesses with 1-50 employees about their feelings and use of internet marketing, mobile marketing, and marketing services in October-November 2014.

Of those who responded to the survey, 95% were businesses located within North America (92% U.S.; 3% Canada).

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When asked how effective each respondent felt internet marketing is at attracting new customers to their business, 32% said they found online marketing to be “very effective” (compared to 27% in 2013). Combined, 75% felt internet marketing is “effective” or “very effective” at attracting new customers (compared to 68% in 2013).

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The findings of the survey also show that many small businesses are still reaping significant rewards with internet marketing on a limited budget. The report says 70% of those who responded to the survey are spending less than $500 per month on marketing (compared to 73%), and 83% are spending less than $1,000 per month.

There are several other interesting findings in the study, but the overall message is clear. Online marketing is highly effective, even for businesses who don’t have extensive resources to put towards marketing.

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