Tag Archive for: site analytics

New Google Analytics 4 Report Identifies Your Most Engaged and Profitable Audiences

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Google Analytics 4 is rolling out a new report that will help businesses identify their most engaged and profitable audiences. 

The new report was revealed in a Google Analytics support page detailing its features.

So long as you’ve had at least one user in a specified time period, the report will provide details that make it easier to define who your most effective audience is. With this information, brands can then make more informed decisions about their marketing to improve future performance. 

Specifically, the new Audiences report will include six important metrics:

  • Active users
  • Average session duration
  • New users
  • Sessions
  • Views per session
  • Total revenue

To view details about any audience in the report, click the name of the audience and a tab containing more in-depth information will open.‘

These details are available to all sites using Google Analytics, though they may need to be added by an administrator. 

To view the report, users can sign into their GA4 account, select the ‘Reports’ button on the left-hand menu, and click the tab ‘User’.From there, look for ‘User Attributes’ and click ‘Audiences’. 

For more, view the Google support page about the new Google Analytics 4 Audiences report here.

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Introducing The New Bing Webmaster Tools

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Bing has officially completed the launch of its new Bing Webmaster Tools, which streamlines the old tool suite while offering a number of new features. 

According to the announcement, the process managed to condense the old version’s 47 unique links to just 17 different links without losing any of the functionality previously available. This was done by bundling redundant or related functions into more powerful tools.

At the same time, Bing announced it had introduced a new URL inspection tool, a Robots.txt testing feature, a site scan tool, and revamped webmaster guidelines. 

Choose Your Bing Webmaster Tools

For now, webmasters can choose to use the new or old version of Bing Webmaster Tools. The old suite is available at https://www.bing.com/webmaster/. The new version can be found at https://www.bing.com/webmasters/. 

However, the old version won’t be sticking around for too long. The announcement says it will be disabled sometime next month. 

Enhanced Tools

While streamlining the platform, Bing expanded the functionality of several tools. These updates include:

  • Backlinks lists backlinks for any site, including similar websites.
  • Keyword Research lets you filter data by countries, languages, and devices. 
  • URL Submission is better streamlined for easier navigation. This includes simplifying URL submission via the Bing WordPress plugin for faster indexing. 
  • SEO Reports provides improved classification of errors or issues. 

New Tools

Along with the consolidated and enhanced tools from the old version of Bing Webmaster Tools, the company revealed several new tools. These include:

  • URL Inspection: A beta feature that allows Bing to inspect crawled versions of your site for potential indexing issues.
  • Site Scan: A site audit tool that crawls and checks your site for common SEO issues which may affect your search ranking. 
  • Robots.txt Tester: Check your robots.txt file using the same inspection tools Bing uses to verify your URLs.

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