When it comes to online marketing, images are very in. Facebook has taken notice and plans to up their advertising haul by expanding image size within their sidebar ads and tweaking the format.

Jennifer Van Grove, of CNet, writes that Facebook is currently testing the new ads on a small percentage of U.S. users’ screens. The image is larger and stretches from border to border of the right-hand column. Ad text, including a bold headline then appears underneath the ad.

This change makes Facebook ads more attractive to users, which in turn makes them more attractive for advertisers and brings in more money for Facebook.