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By partnering up with a range of online marketplaces, Instagram is making it easier for brands and creators to establish shops that are directly accessible in the social network, as well as introducing new features for affiliate links and other ways to monetize your social media content.

Facebook and Instagram Emphasize Monetization Tools for Creators

The wave of new and upcoming monetization features and tools come as part of a broader initiative to attract creators and influencers to Facebook and Instagram by offering a broad array of ways to monetize your online presence.

As the announcement says:

“We want Instagram and Facebook to serve as a home base for creators to tell their story, grow and make a living.

“…Today’s updates are a big part of a broader effort to support creators as they build their careers. …we are committed to building the right mix of tools to help them accomplish their goals.”

As such, the new tools and features are designed primarily with social creators in mind. Still, many brands may see opportunities to diversify and monetize their online presence by also taking advantage of the latest Instagram and Facebook features.

Opening a Shop on Instagram Gets Easier

One of the more interesting new features for many smaller businesses and entrepreneurs will be the announcement that the social network is making it easier to launch a shop directly within your Instagram profile. 

By working with an array of merchandising companies, you can now quickly and easily set up and link stores, rather than manually establishing a version of your shop through Instagram.

“For creators who already have their own product lines, they can now link their shop to their personal profile in addition to their business profile.

“Creators will also be able to set up a new shop and drive excitement with exclusive product launches from the Instagram app by linking their account with one of our four merchandise partners: Bravado/UMG, Fanjoy, Represent, and Spring.”

Currently, the tool is limited to creators and brands in the US and may take through the end of the year to fully roll out.

Native Affiliate Links

The announcement also mentions another tidbit which may be attractive to brands with their own partnerships or to entrepreneurs is the testing of a “native affiliate tool” which lets you earn revenue from promoting other brands of products.

The tool streamlines the process of sharing affiliate links entirely within the Instagram app and ensures sponsored content is appropriately tagged for audiences.

“When people come across an affiliate post from a creator featuring a tagged product, they will see “Eligible for commission” at the top of the post, so it’s clear that their purchases help support that creator.”

Though currently limited to a small group of well-known brands and creators, the feature is expected to be more widely available somewhat soon.

“Affiliate will test with a small group of US-based creators and businesses including Benefit, Kopari, MAC, Pat McGrath Labs and Sephora, and will expand to more partners in the future.”


Social networks like Instagram and Facebook have been gradually expanding to include storefronts and marketplaces for some time. With these new features, it is clear they hope to ensure this benefits everyone involved, including the brands and creators helping to promote those products through partnerships.

Instagram is making it easier for small businesses to get the most out of Instagram Shops with a new mini-site full of resources, guides, and set-up tools. 

Instagram Shops is a free way for businesses to set up an online store and complete sales on one of the most popular social networks.

While Shops require third-party e-commerce parties to handle payment, they make it possible for people to complete the entire purchase without ever needing to leave the Instagram app – making the entire process seamless. 

Since Instagram Shops only launched in May, many businesses may not even know Instagram Shops exist or how to get in on the action for themselves. So, Instagram took the step of putting as many resources in one place as possible to help get started. 

‘The Season For Shops’

The new mini-site is called ‘The Season for Shops’ and caters to brands trying out Instagram Shops for the first time. 

The most important features include:

Setting Up Shop

First and foremost, this guide provides step-by-step instructions for setting up your storefront, including signing up for and connecting accounts across platforms.

Help Guides

Once you’ve got your shop set up, these guides will help you take the next step to make your products easy to browse and purchase. 

Tagging Products

Tagging products in your feed posts, stories, and streams allows people to immediately browse and buy your products as soon as they see them. This is key for making it convenient to go from scrolling through your feed to clicking buy.

To help you get started tagging your products effectively, The Season for Shops site has two guides available:

  • Start Tagging: A 19-page guide with detailed information on the variety of product tag types.
  • Tag With Purpose: A simple guide to the do’s and don’ts of tagging.

Collections

Another important way to make your products easy to browse is by grouping related products into Collections. 

This allows users to browse through your products like any category on your store website. It can also gather related themes like “beach outfits” or “rainy day apparel”.

Find out how to make the most of collections with an 8-page guide outlining all the details and tricks you can use. 

Shopping Ads

Want to take your shop to the next level? By investing a bit of money for shopping ads, you can share your products with a wider audience and increase the chance of finding new customers. 

This can be as simple or complicated as you want to make it, with simple “boosts” which amplify the number of people who see your store or targeted ads which specifically connect with those most likely to purchase. 

As such, Instagram released three guides explaining everything from the basics to more advanced shopping ad strategies:

  • Holiday Shopping Ads Strategy: A simple motivational guide with ideas for advertising in the upcoming holiday season.
  • Set Up Shopping Ads: A 9-page “get started” guide with information explaining what shopping ads are, how to set them up, and how to monitor your results.
  • Custom Shopping Audiences: This 7-page guide details how to target your ads to specific audiences of ideal buyers. 

To check out all the guides for yourself, explore the ‘Season for Shops’ mini-site here.