You know how sometimes a group of words are thrown around together so much their meaning becomes blurry? If you don’t understand what I mean, think about how you understand brand, identity, and logo. Almost any article about logo design will intrinsically link these three words together without clarifying where the line between each one is. I’m as guilty of this as anyone else.
Jacob Cass from Just Creative noticed this and put it upon himself to clarify the differences between brand, identity, and logo, and what each does. Breaking it down simply:
- Brand is the “perceived emotional corporate image” of the business all together.
- Identity combines all of the visual aspects that form a brand.
- Logos identify a business in the simplest form by using icons.