Tag Archive for: Frederick Vallaeys

If anyone can tell you the secret to finding success on AdWords, it would be Frederick Vallaeys. Vallaeys was one of the first 500 employees at Google, and he spent over 10 years establishing AdWords as the hugely powerful platform it is today. Now, that he has left Google, Vallaeys is finally free to share his in-depth knowledge, which he recently did in an article for Search Engine Land.

Get the inside scoop on how Vallaeys manages his AdWords campaigns here.


AdWords scripts offer a great opportunity to personalize your campaigns, but they have their flaws. For instance, you’ll need to write the code yourself and their output logs are not very user friendly. Frederick Vallaeys has some in-depth, expert suggestions for frustrated scripts users to get more out of their campaigns and overcome these flaws at Search Engine Land.

Though you probably don’t need to worry about how to make scripts work for the largest of AdWords accounts, his advice on making scripts accessible even if you don’t know how to write code is particularly valuable information. Check it out if you are already using, or are thinking of using, AdWords scripts.