Tag Archive for: Facebook feed

Facebook’s New TikTok-Inspired Feed Revamp Is Here

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Facebook’s revamped home feed is finally here after weeks of rumors and leaks.

The new home feed was announced by Meta CEO Mark Zuckerberg on the social network and explained in further detail in a Facebook Newsroom post over the weekend.

The big revamp is made up of two changes to users’ feeds which aim to bridge the gap between what people have come to expect from Facebook and the video-heavy experience made popular by TikTok.

These changes are:

  • The Home tab will act as a “discovery engine” through personalized content recommendations, including an increased focus on Reels and Stories.
  • A new Feeds tab will showcase content from specific types of sources, including friends, groups, and Pages. This content will be in reverse-chronological order.

As Zuckerberg said in his announcement:

“One of the most requested features for Facebook is to make sure people don’t miss friends’ posts. So today we’re launching a Feeds tab where you can see posts from your friends, groups, Pages and more separately in chronological order. The app will still open to a personalized feed on the Home tab, where our discovery engine will recommend the content we think you’ll care most about. But the Feeds tab will give you a way to customize and control your experience further.”

Does This Affect Your Ads?

According to the information available, advertisers should be largely unaffected by the revamped home feed for now. Facebook ads will continue to appear in all feeds. It is, however, unclear how engagement might differ between these feeds and how this might influence future ad updates.

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Leaked Facebook Memo Reveals Major Changes Coming To The Main Feed

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Facebook is preparing for a major overhaul of its main feed to turn it into a “discovery engine” geared towards video content, based on a newly leaked internal memo.

The memo, written by Head of Facebook Tom Alison, was first sent to employees on April 27, though it was only recently obtained and published by The Verge. This suggests the changes to the main feed may be coming sooner rather than later, however, the memo does not give a date for the update to arrive.

What Is a Discovery Engine?

It may seem like corporate jargon, but the move towards being a ‘discovery engine’ indicates a major change in priorities for how Facebook’s main feed functions.

In general, the term ‘discovery engine’ simply refers to helping users find more interesting content from accounts or pages they are not connected to. What makes this such a big change is that Facebook has always focused on content shared by connections like friends and family.

This opens the door for Facebook to become more of a general content aggregator than the more personal social network it has always been.

Facebook’s Top Three Priorities

In the memo, Alison identifies three near-term priorities that the social network believes will help create a place where people can find and share engaging content. These are:

  • Make Reels successful.
  • Build world-class recommendations technology.
  • Unlock messaging-based sharing.

By focusing on these three goals, the platform aims to expand the ways people publish and share content with each other.

What Will The New Facebook Feed Look Like?

While the memo does not go into many specifics about what the new Facebook feed will look like, The Verge’s Alex Heath spoke with Alison to find out how he is envisioning the new feed experience:

“Here’s how the future Facebook app will work in practice: the main tab will become a mix of Stories and Reels at the top, followed by posts its discovery engine recommends from across both Facebook and Instagram. It’ll be a more visual, video-heavy experience with clearer prompts to direct message friends a post. To make messaging even more prominent, Facebook is working on placing a user’s Messenger inbox at the top right of the app, undoing the infamous decision to separate the two apps eight years ago.”

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