Tag Archive for: apps

What Mobile Design Method to Use? Responsive vs. Mobile vs. Apps

Responsive design is definitely the most talked about web design method right now, especially when discussing designing for mobile. It isn’t the only option though. There are three real options currently and each has its own pros and cons to them. Choosing the way you interact with mobile customers should reflect the type of business you are running and what you hope to accomplish.

Source: Flickr

Responsive Design – Though it is well covered, responsive websites are those that adapt to different sized screens across all platforms, from mobile to tablet to desktop. The idea is that you only build one website for everyone rather than different sites for all different devices. That time you would have spent designing sites for different platforms will have to be spent testing your one site on all of the devices. It also removes some of the ability to customize sites for certain devices.

Mobile Sites – A mobile site is optimized for that specific section of on-the-go customers. The sites are usually minimal, with large, finger-friendly buttons, and they load faster than responsive sites. This allows more direct control of how sites appear on different devices, but more importantly, the content selected to appear is tailored for the mobile demographic accessing it.

Native Mobile Apps – If you own a smartphone, you know what an app is. They are specific to their platforms so they have the benefit of being able to curate mobile content like websites do while further focusing on the differing needs of different platform users.

All three have their merits. Responsive websites create a sense of consistency and deliver the full experience of a desktop website in an accessible form for a specific device. Some hail it as a time saver, which isn’t quite true, but it does allow you to spend equal time on a site for all devices. Mobile sites and apps load faster and cater to specific audiences, while allowing them to act immediately.

Diksha Arora compares the three against each other at Vandelay Design. If you don’t know what is best for your business, she can help you identify your needs.

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Left Nav Flyouts Don’t Work, Please Stop Using Them

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Mobile navigation can be difficult because you are forced to condense everything your site or app offers into a simple list or set of buttons. For the iPhone, three naviagational patterns rose up that are fairly good solutions to the problems of mobile navigation. You have the tab bar, the table view (like Messages or Mail), and the card stack, like what you find in Weather.

That doesn’t mean there aren’t designers trying other navigational solutions. Some of the more experimental ways to move around apps and sites work great, but there are some that just don’t work. Facebook’s mobile left nav flyout pattern is a perfect example of a mobile navigation system that should be gotten rid of.

Brent Jackson agrees that Facebook’s navigation system needs to be replaced, and argues why on his Tumblr page. More than anything, the issue I have with the system is it hides a lot of the functionality the app offers under small, hard to tap buttons.

As Jackson points out, the left nav flyout is also innefficient. While normally you have a small set of buttons always available to help you get where you want to be, Facebook makes you continuously wait for new lists or areas of the app to load. It becomes very tedious to do anything except look at the News Feed.

If you can think of times when a lefy nav flyout works, I’m all ears. There are none that work for me, or wouldn’t benefit from another site navigation system.

 

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Mobile Search You Never Thought Of: In-App Search Engines

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When we talk about mobile search engines, there are really only two names in the conversation: Google and Bing. But did you know there are quite a few other options, and you probably already have them available on your phone?

Many apps offer built-in search engines, and they may be able to direct good amounts of traffic to your site, depending on your market. For example, YouTube is actually the second most popular search engine being used. Yes, YouTube gets used for searching more than Bing.

Sherwood Stranieri analyzed these in-app search engines, and has a helpful breakdown of what less recognized mobile search engines are best for your industry.

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Mobile Applications v. Mobile Websites

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I’ve heard this question asked a few times, and it is a pretty fair question. Should I invest my limited resources to a mobile website or an app? The debate is a complicated one.

Mobile optimized websites offer different looks, functionality, and content based on what device is viewing them. Many companies seem to treat mobile websites as “lite” versions of their desktop pages. They have less links, but are still hopefully filled with content.

Mobile applications on the other hand can allow more integrated experiences, offering compatibility with smartphone cameras and information on the phone. They are platform specific, but not necessarily device specific.

The answer to which you should invest in relies on what your needs are. If you aim to deliver steady content to your users, a mobile website is the obvious choice for its ability to be steadily updated. Entertainment businesses on the other hand will likely find applications advantageous because you can control the interface more fully.

Rohit Singhal from Designer Fix has a list of positives and negatives, but a quick look at the trend in your specific market will likely help guide you toward the best choice.

 

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