Google Introduces New Widgets For Online Retailers

Google has recently added two new widgets that online stores can use to verify they are reliable sellers and win over online shoppers. 

E-commerce retailers can now add two new store widgets to their sites, which highlight their store quality to shoppers. 

Specifically, Google is adding a store quality widget and a store ratings widget to the existing top quality store widget so that brands can choose the most effective and relevant widget for their online store. 

What Do They Do

Each widget is designed to highlight specific performance ratings based on stores’ online sales, which in turn helps shoppers easily identify stores they can trust. As Google said in the announcement:

It addresses two fundamental challenges ecommerce retailers face: boosting visibility and establishing legitimacy. The widget helps you attract customers and encourage them to make a purchase. Businesses using the store widget on their websites saw up to 8% higher sales within 90 days compared to similar businesses without it.

Here’s a little more about each widget:

Top Quality Store Widget

Once a store has earned a Top Quality Store badge, the retailer can then add this widget to their site. The widget highlights top-quality reviews, shipping and return performance, and highly competitive pricing options. 

Store Ratings Widget

The Store Ratings widget is similar to the Top Quality Store widget in that it highlights your performance for the same set of metrics. However, the Store Ratings widget can be added to your website even if you have not earned a Top Quality Store badge yet. 

Store Quality Widget

The Store Quality widget is a streamlined version of the store widget intended for brands that do not have store ratings yet. Instead, it solely showcases your performance ratings for shipping, returns, pricing, and payment options. 

These widgets may not seem like gamechangers, but in a crowded online marketplace with scores of shady businesses, widgets like these can go a long way towards earning consumers’ trust and driving new sales.