Everyone makes mistakes. It is a part of life. Sometimes we catch those mistakes before they get out into the public, but sometimes we spend endless time and energy on something and it just doesn’t work out. That happens with our web designs as well. We spend months working on our next big project, putting in research and extra hours until we think it is perfect. Then, it goes live and nothing happens. Months later, and your site may as well be flat-lining.
Just imagining that scenario can make a designer feel sick to their stomach, but you can’t let mistakes like those get you down. Design is very much about trial and error, and sometimes you have to make a lot of errors before it works out. But, there are some things you can do when a site doesn’t work out. Catalin Zorzini recently posted some steps you can take to get your design back on track.
- Ask for Opinions – Sometimes we get a little stuck in our own worlds and inspiration that we forget we aren’t designing for ourselves. We are designing for others, and the best way to find out what they think is by asking. If you have people within your friend or co-worker circle that fits the demographic you are looking for, ask them their opinion. They’ll get you out of your own brain and back on track.
- Simplify – Sometimes when we get driven to create a truly great site, we go overboard. It can be exhilarating to combine all your skills all into one amazing page, but when you combine graphics, images, videos, text, and animation all onto a page, it can get pretty jumbled and unattractive. Less is more, especially online.
- Make Your Call To Action Clear – What do you want people to do when they come to your site? Do you want them to purchase something or subscribe to a newsletter? Either way, make it clear and easy for your potential customer to do what you want from the moment they enter the page. You don’t want to annoy them with it, but you want it to always be more available than not.
- Build Your Credibility – The internet has more than its fair share of cons, misrepresentations, and shady dealers. These people create websites every day, and people are always on the lookout for them, so you have to make it clear when they reach your site that you are a reputable member of your community. Whether you join an organization within your physical community or online industry, having others who will back up your credibility will help your potential customers trust you.
- Use Social Media More – Social media is a big force online now, and every company needs to have an established social presence. Not only do you gain an easy way to interact with customers and find out what people think about your brand, you also gain credibility by widening your online foundation.