It’s been about six months since Pinterest introduced “business-specific accounts” and their “business support page”. Add that to recent projections that Pinterest, rather than Twitter, will soon be the clear number-2 social media market behind Facebook. These developments suggest that Pinterest is a viable option to gain exposure for your business and Tehmina Zaman writes about how to do so at Business2Community,
There are a number of helpful nuggets in the article. For example, did you know you can schedule pins? Also, what do you know about group boards? They’re a perfect ways to increase the size of your audience, create brand ambassadors and get your message repinned consistently.
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Everyone involved in SEO will tell you how drastically everything has changed this past year. They’ll emphasize how Penguin and Panda “changed everything” and they will be more than happy to talk about how dramatically linkbuilding strategies have been affected, but it seems like very few are talking about what these changes mean for SEO as a whole.
John Mihalik wrote about four strategic SEO trends that he sees as important for the rest of the year, but his predictions also work as a summary of where SEO is at right now. He misses a couple things that can’t be ignored like local SEO, but remembering these four trends Mihalik points out should be enough to give you a good idea of what SEO means for website owners today.
Quality is the New Standard – To be blunt, SEOs used to be able to take any site of almost any quality, and improve performance significantly with keyword stuffing, link buying, and all sorts of other borderline spammy tactics, but Google’s algorithm’s have advanced to unbelievable levels. With their complex set of metrics to evaluate sites by, Google can pretty confidently tell if a site is low quality, and there will be no way to bring a site out of the ether until the quality problem is solved.
Social is Important – Social signals are just now beginning to affect search results, but Google has made it more than clear they are implementing social signals into their algorithms and Facebook is working on improving their own search engine relying almost entirely on social data. Aside from questionable privacy practices, implementing social data into search makes sense. Interests, friend circles, location, and even internet habits can help search engines deliver results more tailored for individual people.
You Aren’t Mobile Friendly Yet? – At this point, any website without a responsive or mobile friendly version is beyond behind the times. More and more people are doing their searches on their phones and tablets. You can’t just throw together a low quality mobile portal either. Search engines look for the same quality signatures they do on desktop sites, and you won’t be getting any more traffic with a shoddy mobile page.
The Knowledge Graph – Google’s knowledge graph, or that box of information in the top-right corner of your screen when you search for a celebrity or prominent brand, has been slowly becoming more common on SERPs over the past year. Mihalik also believes it offers an opportunity for brands to optimize their web presence and gain a little added performance for direct searches.
I question to efficiency or importance of the last one. The knowledge graph information does allow searchers to easily find concise information, but for a brand to appear on a SERP, the user has to search directly for that brand. If there is another company somewhere with the same name as yours, you could use the knowledge graph to gain a foot up on them, but otherwise I don’t see the knowledge graph becoming a cornerstone of SEO. Every other trend mentioned is pretty much a certainty at this point, however.
Previously, I wrote about how to plan for potential problems with your company’s social media campaigns. Today, let’s think about how to right the ship, so to speak. Recently, HotelNewsNow published some advice about how to recover from a social media crisis. Though the site is geared towards hotel administrators, the tips ring true regardless of your business.
Be sure to read through the article and think about how you would specifically implement each piece of advice. As with most any advice of this nature, preparedness, quick action and honesty are key. Be sure to keep that in mind while you are struggling with your message in response to the crisis. How quickly you respond and how honest you are can often be more important that the message itself.
00TMOhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTMO2013-03-14 20:57:032013-03-14 20:57:03Recovering From A Social Media Disaster
While reading about advances and ideas on how to grow your business through online marketing are plenty helpful, you should also keep your eyes out for advice and warnings about potential problems that may befall you. Not to sound too much like your older relatives, but the Internet can be a dark and seedy place. In the context of social media, it can be an interconnected place where bad news travels fast.
That’s why Prasanna Bidkar recently wrote an article for Business2Community highlighting 5 potential problems that could ruin your business’s reputation. In it, he points to disgruntled employees, poor products and leaked documents that could all lead to your hard earned reputation online going down the drain.
There aren’t many solutions in the article, but that may actually be good for you. This way, you can think about potential problems and how you and your company should deal with them, not prescribe someone else’s solution to your situation.
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Regardless of your expertise in social media marketing, it’s always helpful to go back and review the basics from time to time and compare your company’s campaigns and strategies to these building blocks. Have you set a secure, stable foundation? Are you working efficiently to save time and money?
Leiden Johnson, of Business2Community, has a few of these social media marketing basics for you to keep in mind. Make sure you haven’t strayed too far from the path in your own campaigns.
Are you hoping to grow your business through Facebook? Chances are, if you’re here, you are trying to do exactly that. It seems like everywhere you turn there are articles dispensing advice about what you should and should not be doing to gain a fantastic ROI from your company’s Facebook page. Many of those articles give you fairly similar advice about engaging with your audience and posting interesting, engaging content. While those are certainly great ideas to get the ball rolling, it’s refreshing when you read an article that has something different to say.
Such is the case with the article posted on the unofficial Facebook blog, AllFacebook. Head over and check it out to get a rare perspective about how Facebook apps can help your business grow from an employee of an app company. There are some other tips as well, which, while useful, are mostly things you’ve heard many times before. Concentrate on the advice concerning apps. It’s a unique perspective you won’t find many other places.
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You may have heard of Zappos, a web site known primarily for selling shoes. They recently revealed some of their online marketing strategy, including some successes and failures, that could be helpful to many businesses, both big and small, as Laura Stampler reports for Business Insider.
For instance, Zappos’ Digital Marketing Director calls sponsored posts on Facebook “a necessary evil” and “the difference between 1000 likes versus 10.”
He also discusses a shift in their message on Facebook. Rather than talking about what was happening locally around and in their home offices, they emphasize their products and have seen an increased response. This particularly seems like a simple and obvious change, but one that might be helpful to apply to your own Facebook page.
One other important message from Zappos was the far reaching effect of the right wording. Posting an identical message, but with slightly improved wording can be the difference between seeing 10 people share your story and 100. Zappos saw a 7-percent increase in users who created a story on social media about their purchases after such a slight change in verbiage. That adds up to a much larger audience over time.
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When marketing your business through social media, it can be easy to hit a proverbial wall and decide that everything worth doing has already been done. When you find yourself stuck in this rut, it can be extremely helpful to read about the innovative ways other companies are using social media. This will hopefully inspire you to put your own spin on a particularly interesting or engaging campaign, rather than solidify your thought that everything has already been thought of.
David Moth has a fantastic list of excellence in social media at Econsultancy. Some even come with a disclaimer that they’re no longer possible since they bent the rules of a specific social media platform, but that should encourage you to bend your own rules.
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When it comes to online marketing, images are very in. Facebook has taken notice and plans to up their advertising haul by expanding image size within their sidebar ads and tweaking the format.
Jennifer Van Grove, of CNet, writes that Facebook is currently testing the new ads on a small percentage of U.S. users’ screens. The image is larger and stretches from border to border of the right-hand column. Ad text, including a bold headline then appears underneath the ad.
This change makes Facebook ads more attractive to users, which in turn makes them more attractive for advertisers and brings in more money for Facebook.
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Your ad for Facebook should be different from ads on other platforms. Even if you’re also advertising on other social media sites, your Facebook ad has to be unique, as would an ad for Twitter or Tumblr. That’s because you need to consider not only who is going to encounter this ad, but where they will see it and what mindset they’ll be in when they do. That seems like a lot but it is the key to crafting the ideal ad.
Robin Bresnark has an article at Business2Community that delves into this idea of incredibly specific audience targeting. Although I disagree with some of his finer points, everyone should agree on the core of the article, which is simply to think of who you are selling to before creating your selling tool.
The prevailing thought is ‘Facebook isn’t for selling’ so you’ll need to take a different route. Once you figure out what exactly works for Facebook, you can start trying to work within those parameters to find what works for your key demographic.
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