Facebook mobile has allowed ads for less than a year, but they’ve put a lot of effort into making it an effective platform. Now they are seeing the benefits of that, as 20% of the ad buys on Facebook are for the mobile format.
The price of the mobile ads are significantly higher than their desktop counterpart, but they are worth it considering their higher visibility due to mobile showing only one ad at a time.
Head over to TechCrunch to check out the full story on the growing platform of Facebook’s mobile ads. If you haven’t already gotten started, you may want to consider allocating some of your ad budget there.
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Not too long ago, web designers were restricted to a set of universal type faces that were installed on nearly every computer. If they wished to use more extravagant typographical designs, they pretty much always had to create images with them instead of directly placing the text on the page.
With the @font-face CSS rule, designers can input their own fonts on websites, not relying on the visitor to have the font already installed. In a design community where there are literally hundreds of thousands of free fonts available, having the freedom to use any font you desire is like taking blinders off of a horse.
Keep in mind the rules of design however. More than three fonts on one page is going to look excessively busy, and will likely slow down the loading times of your site. Designmodo helps walk designers through adding the @font-face CSS rule, and they urge everyone to use universal fall back fonts, which is smart advice. Not every browser supports @font-face, and you don’t want to ruin accessability for any group of users.
00TMOhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTMO2013-01-15 08:45:022013-01-15 08:45:02What is @font-face? A CSS Guide
Bloggers are always talking about untapped methods of raising click-through rates and positions in rankings. They aren’t always as untapped as the writers make them seem, but the advice offered within their articles is usually solid. That’s the case with Chris Silver Smith’s list of semantic markups that can be added to pages.
Semantic markups are a way to increase the odds that information from a site will be highlighted on search engine result pages through the use of rich snippets. This increases visibility, and helps gain attention and click-throughs.
Semantic mark-ups most likely won’t directly improve your rankings on searches, there is quite a bit of evidence that they do increase click-through rates, because customers are more attracted to your listing. The average increase is supposedly 15-percent.
A raise in click-throughs can improve rankings over time because click-throughs do help determine rankings, so that alone is a great reason to start adding them to your websites.
Semantic mark-ups might not be the esoteric idea Smith presents them as, they will undoubtably help almost any page that adds them. They optimize for all of the most popular search engines, and they will benefit your site overall.
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Regardless of you company’s current social media standing, you could probably benefit from the advice of a consultant. NBC Chicago recently published some free advice from a Chicago-based social media expert, Tim Schraeder.
Be sure to read through the article to get advice on how to create conversations with your audience, how to make the most of each post and how to measure success.
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MajesticSEO is a tool that is as well-known as it is respected. It is great for site audits and research, but it also has an important use in the current state of SEO where it has become clear that your site can be hurt externally, through bad links.
MajesticSEO can help you diagnose bad links, and possibly a bad linking campaign. Though, it is entirely possible the bad links dragging you down are not coming from external sources, but instead are caused by unscrupulous site owners or SEOs.
Search Engine Journal writer Irish Wonder helps walk you through identifying and understanding bad links with the use of this great SEO tool. They aren’t perfect means of diagnosing your problem, but they can help point you in the right direction if you can’t pinpoint the exact issue.
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At the core of most articles on social media is the question of how to turn Facebook fans or Twitter followers into an increase in revenue. There are many theories and plenty of suggestions out there from a variety of experts, but possibly the most effective is also the most obvious. Simply interact with your fans.
What a consumer is essentially saying when they become a fan of your company’s Facebook page or follow your Twitter feed is that they want to have a relationship with your business. They want to be a part of your conversation and they want to hear what you have to say. All you have to do is to give them what they want.
There are plenty of strategies aimed at increasing your social media audience. Promotions will draw in consumers, but they won’t stick around if they don’t continue to gain from the relationship. You should use social media to give fans something they wouldn’t get by simply visiting your physical business. Deals, inside information, pictures or videos or even just interesting or entertaining anecdotes. Let them into your business enough to make them feel comfortable enough to continue visiting it. More than comfortable, they’ll develop a sense of loyalty.
This type of social media relationship cultivation will not only supply you with an army of loyal customers, but it will also help you add to your audience as word spreads about your social media prowess.
Ernan Roman has an excellent example of how to use social media at Business2Community. He highlights Starbucks’ efforts to build great relationships with their customers.
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Web designers find themselves continuously facing the largest issue for anyone in an artistic career. It is often difficult to start a career making work you love while earning enough money to live comfortably. Every artist is used to cutting costs when they have to, like eating Ramen noodles for a week or two to afford a program or drawing tablet.
Of course, there are less drastic ways to save money so that you can be a successful designer. One of the biggest costs for designers is software. $400 Adobe products that get updated every year can take a huge chunk out of your budget, but there are plenty of small software developers creating cheap or free alternatives. For $50-$100 you can find software that can accomplish nearly everything that $1000 dollar Creative Suite can do.
Speaking of free resources, the design community also serves as one of the greatest methods to get free textures, photography, icons, WordPress themes, and any sort of plug-in you could imagine. Searching for blogs and sites that offer these types of free resources also gives you an opportunity to interact with others in your community which can lead to strong professional relationships down the road. Just a simple, friendly “thanks” for the free stuff leaves a nice impression.
The active design community offers another type of resource that can save you tons of money on books and classes as well. There are all sorts of free tutorials and workshops online you can participate in that will keep you up to date on the latest design standards while putting you in direct interaction with others in the community.
Brian Spero from Web Designer Depot has plenty of other ways designers can keep their costs down. If you are a recent graduate or a newer freelancer, these ideas are definitely better than living off of Ramen.
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Recently, I wrote about the dangers of trusting the wrong, essentially superficial, metrics when diagnosing your social media strategy. Today, let’s talk specifically about the great battle of social media vs. email marketing.
Errol Apostolopoulos reports for BostInno that “unique impressions delivered via Facebook’s sponsored posts average out to be 18x more cost-effective than those delivered via traditional email acquisition methods.” When you add in that you can use standard posts to reach a wider, if less concentrated, audience, Facebook, and other social media sites, really set themselves apart.
Does this mean you should completely forsake your old pal email marketing? Heck no. It still has an important role to play. Pairing email and social media can lower your cost per acquisition on both platforms.
When trying to pump content out for a blog, it is easy to become focused on resharing news or tips essential to the community, especially with SEO. The problem is that SEO changes so quickly, most of these posts go out of date very quickly. This is why every blog needs a good amount of “evergreen content”.
Evergreen content is the term for any posts or articles on your blog that will always be relevant to your content. Sujan Patel from Search Engine Journal uses an example to show the distinction.
If you are running an SEO blog, an article about the latest Penguin update won’t be relevant a week or two later when the next update appears. However, a post like “What is SEO?” will always be important, especially for any new readers you gain. The definition of SEO isn’t going to change, and the overall idea of the industry stays largely consistent, though you may need to update the article every few years.
Evergreen content is always up-to-date and will always be a primary interest for your readers. For blog managers, it offers more effective content, that can be re-run later with the same impact it originally had. For readers, it is helpful because new readers are always looking for basic information.
I like to think of it like Wikipedia information. Wikipedia articles tend to consist of factual information without touching too much on “best practices” or other time sensitive issues. When someone accesses a Wikipedia article, they want a basic explanation of what something is and why it is important. If you can convey that in an article, you have the recipe for great evergreen content.
Is your social media marketing strategy relying on so-called “vanity metrics”? Pageviews, Twitter followers, Facebook likes and even conversion rates fall under that umbrella, as Ivory Madison reports for Harvard Business Review.
Instead, you should be relying on “actionable metrics”. Relevant revenue, sales volume, customer retention and relevant growth are counted on here. To determine your success in these areas, you simply need to compare your company’s results with the involvement in social media in certain projects.
At the core of any good metric is a clear cause and effect. You should be able to translate the actions taken on social media and translate them directly into the success of your business.
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