Welcome Bing Ads to the World


The combined search marketplace between Yahoo! and Bing got a new name this week, the Yahoo! Bing Network. It may lack creativity, but at least it’s sensical. 

Along with this announcement, Microsoft included the news that their search ad network, formerly Microsoft adCenter, has been renamed as Bing Ads. The network and the functionality of it appears to be the same, however.  

Barry Schwartz broke this news on Search Engine Land and you can go directly to the source, the Bing Ads blog, for more information.  

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