Tag Archive for: Shutterstock

Example of the Stock Photo InterfaceFacebook advertisers won’t have to rely on expensive stock photo subscriptions of licenses soon, as Facebook has announced they have formed a deal with Shutterstock to allow advertisers to access millions of stock photos for all Facebook ad formats, provided at no extra cost. They will be fully searchable and accessible directly through the ad creation tool, making it much easier to add quality images to your ads.

The announcement from Facebook said, “High-quality, engaging photos often increase the performance of ads, particularly in News Feed. And now, through our collaboration with Shutterstock, it will be easier for businesses to integrate beautiful photography into their Facebook ads.”

With the addition of this new feature, Facebook advertisers will also be able to create multiple ads at a time with several images. The image uploader has been improved to allow users to select from a range of photos from your Page, as well as previous ads and the Shutterstock library. This also opens up the possibility of creating multiple ads for a single campaign and testing images to increase performance.