New data from ad network Chitika compares click through rates (CTRs) and query lengths on the different desktop and mobile browsers among the millions of impressions on their network. The results show Opera browser users as the highest demographic of click-through’s compared to other browser users.
Generally, Opera users are considered to be more tech savvy, so it is interesting that they would have the highest CTR rate. The second highest demographic are mobile Safari users.
Greg Sterling from Marketing Land has all the data from the report for more information.