Tag Archive for: LinkedIn

Get the Most Out of Twitter and LinkedIn

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Social media platforms like Twitter and LinkedIn can be overwhelming. There are so many users, all looking for a different experience, that it can be difficult to find who and what you’re searching for. Mallory Woodrow has five ways to network better in her post at Forbes.

1. Connect with those with an opinion you value

Next time you’re reading an article or blog post in your area of expertise, note the author and seek them out on social media. Comment on their articles and tweet at them to build your connection.

2. Write your own content

If you have a business and an are of expertise, you must have something relevant to say and share. Write your own articles. You can share them through social media and connect with others who comment and connect with you.

3.  Use Keywords to sift through Twitter

Twitter is utilized everyday by professionals and non-professionals alike. Even your own timeline may be muddled with a range of personalities. So, to get what you’re looking for, search for keywords. Try to narrow it down as much as possible by getting specific.

Once you’ve found some relevant tweets, get in the conversation with some replies.

4. Join LinkedIn Groups

Similarly, you can search for LinkedIn groups on your specific area of expertise. In some cases, you’ll be able to poke around and make sure a certain group is what you’re looking for before you join.

5. Connect with people interested in you

Be sure to check who is viewing your LinkedIn profile about once per week. If someone who’s shown an interest in you is relevant to you, meaning involved in your field or in a position to help you, reach out to them and build a new professional relationship.

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Who’s Using Social Media Sites, Anyway?

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The Pew Research Center’s Internet & American Life Project recently released it’s findings from a phone survey of about 1-thousand US adults. As Matt McGee reports for Marketing Land, the survey aimed to discover who exactly is using various social networking sites. Some of the findings you may have already assumed, such as, Pinterest is dominated by women and those with good, higher paying careers are using LinkedIn. All of the information is valuable, however, so you can tailor messages on specific sites to the demographics that are most often found there.

Facebook

66-percent of Internet users are on Facebook, which is by far the highest percentage of users. Users are fairly evenly distributed between men and women, education level and annual income. The biggest advantage Facebook features is the captivation of older Internet users. 56-percent of those age 50-64 have an account, which makes Facebook the clear top choice for marketing to the older crowd, despite the fact that younger users also flock their.

Twitter

Though Twitter does not hold a large market share of Internet users overall, it is almost entirely populated by well-educated men and women under 50. The annual income data is well dispersed across the spectrum, which sets Twitter apart from LinkedIn.

LinkedIn

As I mentioned earlier, LinkedIn is generally used by successful professionals over the age of 30. Its clientele is made up of 36-percent of Internet users with college degrees and 34-percent of Internet users with an annual salary over $75-thousand. With the exception of Facebook, which posted large percentages in every category thanks to their sheer number of users, LinkedIn is by far the leader in those two categories.

Pinterest

19-percent of female Internet users have a Pinterest account and that number is almost certainly still growing. Though their ages tend to skew younger than 65, you can reach nearly every female group through Pinterest.

Instagram and Tumblr

These image based sites returned data that is remarkably similar. Their users are mostly young, 30 or below, with at least some college experience. Oddly, Instagram features a large number of well-off users, 16-percent of those with a salary above $75 thousand. Tumblr is more evenly dispersed and, if anything, tends to attract those with a salary below $50-thousand per year.

 

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Who Should You Connect With on LinkedIn?

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A specific question that all business owners with a LinkedIn profile will have to find an answer eventually is, should I accept a LinkedIn invitation from a competitor? Lori Ruff at Integrated Alliances find that the answer is not as simple as yes or no.

Before making your decision, think about your competitor’s reasoning for sending you the invitation. Also, remember your reasons for having a LinkedIn profile to begin with.  If this person doesn’t help you meet your goals and doesn’t offer you any advantages, there’s no reason to connect with them.

However, keep in mind that your competitors likely encounter the same day-to-day problems you do. Afterall, they’re in the same business. Don’t be too hasty when deciding whether to accept that invite.  Down the road, your choice could come back to haunt you.

So, should you accept your competitor’s invitation?  Unfortunately, the answer to this one seems to be a resounding ‘maybe’.

 

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