In a blog post from this week, LinkedIns Chief Product Officer Tomer Cohen shares updates about the latest improvements to the platform’s search engine, accessibility features, and the content brands can share in feeds.
Though these updates might seem scattered or disconnected, they are all united by one theme. LinkedIn is making it easier for users to find relevant and useful content, especially from brands on the platform.
Updates to LinkedIn Search
LinkedIn is expanding its search results to include news, topics, trends, and more from connections and relevant content from creators related to your search.
As Cohen explains in the blog post:
“If you’re interested in a particular topic when you search for it you’ll see the latest insights, expert opinions, and other breaking news. From finding the right people, communities, companies, jobs, or content, you can now make progress on any professional goal by simply searching for the topic you have in mind.”
The biggest change coming from this is the introduction of content from people outside your network, though the networking platform promises to only include “relevant creators.”
Additionally, the search engine is being improved to make it easier to “re-discover” posts you’ve already seen in your feed.
Now, you can find something you’ve seen before on your Feed by searching with just the creator’s name and keywords used in their post.
Share Reviews (If You’re a Service Provider)
Any business knows the power of reviews. Up to 95% of consumers look for reviews before making a purchase, according to some estimates. Reviews also make a greater impact than most other types of content because they are authentic.
This is why LinkedIn is making it possible for the 4 million service providers on the site to share recent reviews with other users.
In a similar vein, Cohen notes service providers can also hight examples of their work in the new Featured section of the page.
Customized Referral Links For Creators
To help entrepreneurs and creators boost their visibility, LinkedIn is introducing the ability to add a link to the top of a profile to make it easier to find out more about your business or upcoming events.
With this, you can direct people checking out your content to pages about your business, upcoming events or courses you are offering, or other pages for your products or services.
Though the feature is currently only accessible to those in creator mode, Cohen does note it will be rolled out more broadly soon.
Real-Time Captions for Audio Events
Audio events have been massively popular for LinkedIn, but there has been one glaring issue: they were completely inaccessible to those with hearing impairments, or those who weren’t in an environment that allowed for listening to content.
To fix this, the platform has made real-time captions available for English-language users. This way, your audio events can be open and relevant for all.
To find out more, read the full blog post here.