Tag Archive for: iMediaConnection

As Facebook establishes itself as an option to gain a piece of your advertising budget, you may find yourself wondering if can actually give you a solid ROI. Because it is a fairly new platform, some are still a bit skeptical about the realistic expectations they should have when they dump money into a Facebook ad.

iMediaConnection set out to investigate this matter and returned with an interesting case study about how Facebook advertising has worked for one specific company. Follow the link and watch the included video interviews with a car dealership’s marketing manager to hear about how they found success through Facebook advertising and parlay that into success with your own campaigns.

I’ve discussed ways to use social media in your job search before. Not surprisingly, the tips for creating a successful social media profile for job seekers are not so different from the tips for small business owners.

Jane Turkewitz has a list of suggestions at iMediaConnection, but I’ll summarize for you here.

Just like a small business owner, job seekers should use Facebook and Twitter to make themselves sound like an expert. Be a part of the conversation and maybe someone will take notice. Also, target the people you want to be in business with, in this case, the people you want to work for and track their social media activity. Chances are, they’ll post something about job openings.

Don’t be desperate and overbearing. Your message gets glossed over if people are bombarded with it and you alienate the people you are trying to reach. Also, make sure you have contact info posted on your profiles so interested parties can easily reach you.

You should always remember that you can’t expect social media to find a job for you. You can’t simply tweet out a link to your resume, then sit back and wait. You have to be proactive, but social media can be a great tool for your arsenal.