Tag Archive for: holiday sales

Cyber Monday Breaks E-Commerce Record For Most Online Sales

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While Black Friday sales are in a slump, a new king of the holiday shopping season is rising. The results Cyber Monday are coming in and estimates suggest this year broke e-commerce sales records for the biggest day of online sales in US history.

According to Adobe, online sales hit over $3 billion dollars on Cyber Monday. Their report says 200 million visits to 4,500 retail websites generated $3.06 billion, rising 16 percent from last year.

Approximately 26 percent of those sales came from mobile devices, accounting for $799 million in sales. The majority of those sales ($575 million) came from Apple iOS devices. In comparison, Android devices drove just $219 million in mobile sales.

ChannelAdvisor and Custora have found similar results in their analysis of Cyber Monday sales.

ChannelAdvisor says Cyber Monday sales leaped 18 percent year over year on a same-store-sales basis. They found mobile devices accounted for 43 percent of traffic, however their results also found consumers are still relying on desktops to make the final purchase. Their analysis says 24 percent of sales came from smartphones.

Custora’s findings estimate e-commerce revenue climbed 16.2 percent from last year, with tablets and phones driving 26.9 percent of all Cyber Monday sales.

The notable increase in Cyber Monday sales may be due to bigger discounts than expected, with an average discount of 21.5 percent.

Another notable report from HookLogic says the average order value among advertisers on its platform hit $134 on Cyber Monday, just below the $137 AOV seen on Black Friday. Interestingly, carts had fewer items on Cyber Monday, which suggests consumers waited for the online sales to make their purchase.

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Sales Forecast Predicts Booming Online Sales This Holiday Season

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Source: Nordstrom

Source: Nordstrom

Halloween isn’t even here yet, but many retailers are already prepping for the holiday sales surge. According to the National Retail Federation, those retailers can also plan on seeing an even more sales than last year. The NRF predicts sales will jump 3.7 percent to $630.5 billion in November and December 2015.

While the total amount of sales is still expected to rise this year, the increase isn’t as large as the boost in 2014. Last year’s sales grew 4.3 percent compared to 2013.

Online sales are expected to see a large amount of this increase, outpacing the overall growth by rising between 6 and 8 percent this year to $105 billion.

According to the NRF’s report, holiday sales could account for around 19 percent of the retail industry’s total annual sales, projected to reach $3.2 trillion. Those predictions exclude auto, gas, and restaurant sales.

“With several months of solid retail sales behind us, we’re heading into the all-important holiday season fully expecting to see healthy growth,” said NRF President and CEO Matthew Shay. “We expect families to spend prudently and deliberately, though still less constrained than what we saw even two years ago.”

“Price, value and even timing will all play a role in how, when, where and why people shop over the holiday season,” said Shay. “Retailers will be competitive not only on price, but on digital initiatives, store hours, product offerings and much more.”

The NRF holiday sales forecast takes into account many factors including consumer credit levels, disposable personal income, and previous monthly retail sales releases. The numbers do include a non-store category which considers direct-to-consumer, kiosks, and online sales.

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