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Google has made it easy for businesses to tell users what accessibility features they provide before they ever visit the store with their latest addition to Google My Business listings.

Now, you can add accessibility information about your business or search for places which provide accessibility features like wheelchair ramps and wheelchair-accessible parking.

You can update your listing by simply going to the main menu of Google Maps for Android, pulling up the main menu, and tapping on “Your contributions.” From there, go to “Uncover missing info” and sort by “Accessibility.”

This pulls up locations near you that are missing accessibility information, including your business. Then, you can begin adding accessibility attributes as needed, including:

  • Wheelchair-accessible entrances
  • Wheelchair-accessible elevators
  • Wheelchair-accessible seating, and
  • Wheelchair-accessible parking

The set-up of the new feature allows any users to add accessibility information about any business they visit, but business owners can take the initiative to update their own listings to alert shoppers about what they offer before they make the trip themselves.

Since the release of the new listing information, Google says users have added accessibility information to almost 7 million places worldwide.

Negative SEO alert

There’s a new malicious SEO tactic making the rounds and your Google My Business listings could easily be the victim, according to web security company Sucuri. The company says individuals are sneaking inappropriate or damaging photos into GMB listings with the intent of damaging a business’s reputation and image.

What makes this type of exploit unique, however, is that it doesn’t take any hacking skills to do. Unlike other negative SEO tactics, this specific technique does not include hosting images on a client server, malicious code, or even breaking into an account.

Ultimately, the attack is taking advantage of Google’s lax rules for uploading photos to a business’s location in Google Maps. Anyone can upload images to a business’s listing, and any of these images can be used for Knowledge Graph data about the business.

While Sucuri doesn’t have evidence of this, it is possible for a person to spam a business’s listing with lewd images and then send fake hits to them to increase their perceived popularity – all with the end goal of making sure they come up when people see your business online.

How to Protect Your Listings

Unfortunately, the nature of this type of attack makes it difficult to guard against. There is no way to limit who can upload photos to your listings or determine which image gets used in Knowledge Graphs. The best you can really do is to actively keep an eye on your listings and which photos are appearing next to your listings.

You can also watch to make sure no one is uploading inappropriate pictures to your Google My Business photos. While you can’t stop people from uploading lewd images, you can easily remove any associated with your location.