“Now, you can search in Google Maps for items like pickleball rackets, board games, ice cream makers, and more to find nearby stores that have them in stock so you can pick up what you need, stat.”
See It In Action
The feature is now live and can be seen on active search results. Just search for an item name or type of product and see nearby stores selling those items or similar alternatives.
If you find something you like, you can easily select the item and get directions to pick it up immediately.
Though the feature is going to be rolled out to more types of products soon, it is currently limited to home goods, electronics, clothing, and grocery items.
You can see an example below:
How To Get Your Products Highlighted
Google chooses which products to show based on uploaded product and business details from Google Merchant Center. GMC lets you upload your inventory and have it shown on Google Search, Shopping, and now Google Maps. If you want your products to be highlighted to nearby shoppers, now is the time to set up your account and ensure all your product details are accurate and up to date.
https://www.tulsamarketingonline.com/wp-content/uploads/2021/11/Google-Maps-Banner.png280800Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2024-11-21 20:12:392024-11-21 20:12:42Google Maps Now Highlights Nearby Products When Searching Local Businesses
Google is updating its online shopping features on desktop with a new focus on visual elements including an increased focus on product images.
The company released a screenshot as an example so you can see how product search results start with a row of thumbnail images.
As users scroll down the page, they will also see details about pricing, user reviews, and ratings for specific products included in the result,
When clicked on, the product listings bring up a panel with more information and links to purchase the product from different retailers.
Most importantly, the panel does not interrupt your browsing process and users can immediately resume shopping from where they left off.
As before, users can also filter product results using a number of categories including brand, type, retailer, and discounted products.
The announcement says about the overhaul:
“Whether you’re looking for clothes, electronics, beauty products or home goods on desktop, you’ll see a more visual feed of shopping results that includes products, brands, articles and videos from across the web.”
Additionally, Google says these product results and search filters are all dynamic, so they will continuously be updated to include the newest products, popular retailers, and up-to-the-minute discounts.
The new Google shopping update is already rolling out to all users and should be available to everyone within the next few days.
Right in time for the Back to School shopping season, Google is rolling out three new updates to its shopping tools for online retailers.
By creating new places for your products and promotions to be seen, highlighting your latest promotions, and adding deeper analytics for your online shop, the search giant is making it easier than ever for brands to connect with shoppers and helping shoppers find the products they want for the best price possible.
“Deals Related To Your Search”
Google is creating a dedicated section for products that are discounted or similarly low-priced when users browse products.
Even better, being included in this section takes no additional work once your shop is set up in Google Merchant Center (which is required for online retailers to be included in any Google Shopping results).
Google chooses which products get included “based on factors such as the discount itself, how popular a product is, how popular the site is, and more,” according to the announcement.
The general “Discounts related to your search” section is already live within Google’s Shopping tab, but the search engine also announced an upcoming seasonal carousel that will show deals related to upcoming shopping events like Black Friday or Cyber Monday.
New Ways to Customize Promotions
Google says its recent efforts to make it easier to create and manage promotions have received a warm welcome from online retailers, so the company is going even further to give shops the ability to target promotions to new customers and highlight active promotions.
The company describes its new ways to customize promotions:
To help you attract new customers with your best deals, you can now indicate if a promotion is only available to customers who haven’t previously bought from you. The title of the promotion could now say “10% off for new users”. While these promotions will still be shown to all, shoppers will only be able to access the promotional price if eligible (e.g. they are making a first-time purchase with the retailer).
To help you reach more customers, you can now highlight your promotions on free listings on the Shopping tab. You can navigate to the promotions tab in Merchant Center to choose which promotions you want to be indexed through organic traffic and appear on free listings or, alternatively, supported with ad spend.
New Merchandise Insights For Online Retailers
Google is adding historical best seller data to its best sellers report to help shops predict upcoming seasonal trends based on how products have performed at similar times in the past.
Additionally, the best sellers report is receiving a new field called ‘relative demand’ which shows the relative demand for products in the same category and country along with recommendations for potential opportunities to stock new products.
The company says these additions will help online retailers by making it easier to keep up with the changing demands of customers.
“You can use this information during peak sales periods, like Back to School, to explore what’s top of mind for shoppers and figure out how you can adjust your product assortment and campaigns to meet these needs.”
To access the best sellers report, online retailers just first opt into market insights in the Merchant Center.
https://www.tulsamarketingonline.com/wp-content/uploads/2021/07/Google-Store-Promotions.png450800Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2021-07-26 20:40:052021-07-26 20:45:23Online Retailers Get New Ways To Showcase Their Products On Google
