Source: Shawn Campbell

Any business with a successful marketing system knows the importance of keeping up with the latest trends. If you don’t stay up to date, you can struggle with staying relevant or finding ways to connect with potential customers, which can quickly become a spiral into further irrelevancy.

But, it isn’t always easy to stay tuned in with the constant ebb and flow of new trends and competing interests. This has always been the biggest struggle for marketing teams. In the past it took enormous resources to track consumer trends, while now we have so much information on hand it can often be overwhelming.

In today’s constantly connected world, marketers and business owners have all the most up-to-date data on the rising trends all available with a simple click of the mouse. Instead of conducting public surveys to see what people are talking about, you can gain a significant amount of insight from checking out Twitter’s trending topics.

At the end of the day though, being completely connected with the hottest trending topics of the moment is wasted if you can’t convert that information into an opportunity to connect with your audience. The trends present an opening that you have to take advantage of.

Eric Sornoso’s recent article from Search Engine Journal teaches business owners how to spot their opportunity and strike when the right trends appear. With a little bit of trial and error, you’ll learn Twitter’s constantly changing trends present endless chances to get your name recognized.