It has become pretty obvious that traffic potential increases quite a bit when a YouTube video or tweet is embedded into posts. Most people consider videos as more valuable content than regular blog posts, and the appreciate posts that condense relevant tons of tweets on a topic so that they don’t have to dig through all the spam, “trolling”, or other nonsense. Now, as Search Engine Journal reports, Facebook has made it possible for you to embed posts from their site as well.

A Facebook post from Venus Williams

The social media platform shared the above image as an illustration of the concept, which shows that you’ll be able to click on the ‘Embed Post’ button and be given a simple code that can be placed into an article. It’s pretty simple, though it hasn’t been widely released yet. Only a small group of organizations and businesses have already been given the ability. Instead, the embedded post ability will be rolled out with the new hashtag capability.

The new announcement also means that your Facebook posts can get additional exposure and sharing, as well as opening another way for advertisers to connect with people.