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Unless you’ve been living under a rock for the past year, you’ve likely heard how important creating content is to your SEO strategy. For larger companies, it isn’t hard to find resources for solid content creation, but smaller businesses see a much larger hurdle. Smaller businesses means smaller budgets, but these businesses still need to find a way to market themselves.

Social media and blogs have made it easier than ever to create and share content with your audience, so small businesses have many more feasible options than in the past. This content creates a relationship with your audience and cements your brand as a trusted resource, and it doesn’t have to cost an arm and a leg as long as you focus on the right types of content. Phillip Thune highlighted four of the best ways small businesses can deliver quality content without destroying their budget.

Blogs

No matter what your marketing strategy, if you have on online presence (which you should) you need to have a blog. A blog is the cornerstone of any SEO or online marketing plans, and it offers you a convenient way to share new products, industry news, and interesting facts with your consumers. Not only does a blog give your company a voice, it also improves your SEO so that more people can find you. Plus, when something gets posted, it can be easily shared to all the most popular social media platforms.

Ebooks

Ebooks are digital books or publications that people can easily receive via the internet. They can then be read on your computer or any tablet or smartphone. These publications share information and establish credibility by showing your expertise to your clients. Most businesses request information such as an email address for these ebooks, so they also generate leads. These require a bit more effort on a single concentrated piece of content, but they often gain more traction than blogs so long as you create something valuable to readers and you share it enough to be seen.

Slide Presentations

You have no doubt put together a few slide presentations throughout your career, and are familiar with their easy-to-read format. They are used for sales presentations and conferences, but they can also be used to share educational content. These slideshows are easily shared on SlideShare, YouTube, or Vimeo, and will help gain trust and reputability within your field.

Press Releases

Press releases have long been the best way to spread information and establish credibility in your market and your local community. They announce information about new products or services, while also showcasing your brand’s place as a respected part of your community. Traditionally, these are shared with journalists or newswires, but they also encourage bloggers and other publications to share your story. Sharing your press releases will help small businesses establish relationships with journalists within your community, but you can also share them online to spread directly to your customers.

Reading a BookOver the weekend, I got on a reading kick, but often the biggest challenge in those instances is picking the best book to start up. Of course, you could always try to trudge through A Song of Fire and Ice, or some other fiction, but lately I’ve been hoping to get a little more out of my reading.

Thankfully, there are practically an unlimited number of books for designers and developers that there is no shortage of information or discussion for me to choose from. The best part is, the most recent wave of books have almost entirely been ebooks that cut out all the production costs and are available for free.

You can look into any design topic you want and almost certainly find a book focused on that idea. Whether you want to learn a new coding language, research the latest trends, or learn some historical perspective to inform your designs, there is undoubtedly a book on it. Rather than making you do a lot of Googling and vetting to pick the best book for your interest, Paul Andrews put together a list of 19 free ebooks that cover everything you want to know.

Some of the ebooks are simple guides like Mobile Web Design Best Practices from Mobify which (as the title suggests) walks you through 50 of the best ways to build the best mobile site possible. Similarly, you could check out Web Design and Mobile Trends for 2013 from Awwwards if you are looking to catch up on what is all the rage right now.

There are also much more in-depth texts you can dig into such as Learning JavaScript Design Patterns by Addy Osmani. The ebook teaches designers how to write beautiful, organized, and most importantly, maintainable JavaScript through the application of classical and modern design patters to the language.

Whether you’re looking to pick up a new skill or refine and improve your existing ones, there’s an ebook that will take you from start to finish with half the headaches of digging into a myriad of tutorials and online articles from a whole bunch of conflicting sites and writers.