AdWords Scripts Adds Features, Becomes Globally Available

Google announced last week that AdWords scripts, a project initally launched as a limited release in June, is now availble to all advertisers across the globe.  They’ve also taken feedback from early users and added frequently requested features.  

Adwords scripts allows users to make changes to their AdWords account using simple JavaScript programs.  Those who take advantage of this new tool are able to update keywords and ad copy or output account statistics.  

With the updates, Adwords scripts are capable of more complex script executions. Google also added support for Ad Parameters and the ability to schedule scripts to run only once, daily, weekly or monthly. 

On September 13, Google will host a webinar to help new users learn about and get the most out of AdWords scripts.