Google announced last week that AdWords scripts, a project initally launched as a limited release in June, is now availble to all advertisers across the globe. They’ve also taken feedback from early users and added frequently requested features.
With the updates, Adwords scripts are capable of more complex script executions. Google also added support for Ad Parameters and the ability to schedule scripts to run only once, daily, weekly or monthly.
On September 13, Google will host a webinar to help new users learn about and get the most out of AdWords scripts.