Tag Archive for: Google AI

Google’s AI-Powered Search Engine Arrives – What To Expect

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After months of rumors and speculation, Google’s AI-powered generative search experience is here – sort of. 

The new conversational search tool is available to users as a Google Labs experiment only accessible by signing up for a waitlist. That means it is not replacing the current version of Google Search (at least, not yet), but it is the first public look at what is likely to be the biggest overhaul to Google Search in decades. 

Though we at TMO have been unable to get our hands on the new search experience directly, we have gathered all the most important details from those who have to show you what to expect when the generative search experience becomes more widely available. 

What The AI-Powered Google Generative Search Experience Looks Like

The new Google search experience is present at the very top of Google search results, giving context, answering basic questions, and providing a conversational way to refine your search for better results. 

Notably, any AI-generated search information is currently tagged with a label that reads Generative AI is experimental.

Google will also subtly shade AI content based on specific searches to “reflect specific journey types and the query intent itself.” For example, the AI-created search results in the shopping-related search below are placed on a light blue background. 

Where Does The Information Come From?

Unlike most current AI-powered tools, Google’s new search experience cites its sources. 

Sources are mentioned and linked to, making it easier for users to keep digging. 

Additionally, the AI tools can pull from Google’s existing search tools and data, such as Google Shopping product listings and more. 

Conversational Search

The biggest change that comes with the new AI-powered search is the ability to follow up queries with follow-ups using context from your previous search. As the announcement explains:

“Context will be carried over from question to question, to help you more naturally continue your exploration. You’ll also find helpful jumping-off points to web content and a range of perspectives that you can dig into.”

What AI Won’t Answer

The AI-powered tool will not provide information for a range of topics that might be sensitive or where accuracy is particularly important For example, Google’s AI tools won’t give answers about giving medicine to a child because of the potential risks involved. Similarly, reports suggest the tool won’t answer questions about financial issues.

Additionally, Google’s AI-powered search will not discuss or provide information on topics that may be “potentially harmful, hateful, or explicit”.

To try out the new Google AI-powered generative search experience for yourself sign up for the waitlist here.

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AI Is On The Way To Google Ads According To New Test

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The rise of AI continues as Google Ads has started testing using artificial intelligence to help advertisers create the message for their ads. 

The feature seems to be a very limited test that uses AI to generate suggestions for headlines and description texts. Notably, when Google Ads Liaison Ginny Martin confirmed that the ad platform is testing AI tools, it is “unrelated to Bard”, Google’s recently released AI system. 

From user reports, the AI tool helps to create responsive search ads within Google Ads. 

Responsive search ads are a type of ad option that already uses machine learning to optimize your ad for those who see it using a premade set of headlines and descriptions. 

In this small beta test, users can instead let AI create headlines and descriptions suggestions based on information about your business. Specifically, the prompt asks you to “describe the product or service you’re advertising and what makes it unique in a few sentences.”

You can then select from the suggestions Google offers or decide to write your own.

It is unclear how soon you can expect to see this feature rolled out to more advertisers but it shows that Google is seriously working to utilize AI technology in every area of its platform, including Google Ads.

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Meet Google Bard – Google’s Response To Bing and ChatGPT’s AI Tools

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Google has started giving users in the US and UK access to Google Bard, its answer to Bing and ChatGPT’s AI chat tools. The company is doing a gradual rollout through a waitlist at bard.google.com. 

What Is Bard?

Bard is a generative AI. That means it will generate content for you based on prompts that you submit through a chatbot. 

In today’s announcement (partially written with the help of Bard), the company suggested a variety of ways users might be able to take advantage of the AI tool:

“You can use Bard to boost your productivity, accelerate your ideas and fuel your curiosity. You might ask Bard to give you tips to reach your goal of reading more books this year, explain quantum physics in simple terms or spark your creativity by outlining a blog post.”

Is Bard an AI Search Tool?

Yes and no. 

Bard is something of a complementary tool to Google’s search engine. While it is not directly integrated into Google Search, it is “designed so that you can easily visit Search to check its responses or explore sources across the web.”

Along with suggesting queries, you can immediately open a new tab with search results for a given query. 

At the same time, Bard is not considered a direct part of Google search. Instead, the company suggests it will be adding other AI tools to its search engine in the future. 

Bard Is In Early Stages

Throughout the announcement, Google repeatedly described Bard as an early experiment, As with Bing’s AI tools, Bard is likely to have some early quirks and weirdness as users get their hands on it. 

Additionally, Google pointed out that the AI tool is far from perfect. It can get information wrong or phrase things in misleading ways. Some of these errors may be small. In Google’s example, Bard got the scientific name for a plant wrong – Zamioculcas zamiifolia, not Zamioculcas zamioculcas. However, the company cautions it may be inaccurate in other ways.

Still, it will be fun to see what Bard can do now that it is coming to the public.

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