Tag Archive for: GMB analytics

Google My Business is expanding its performance report for business listings with a new breakdown of how people are finding your listing.

The new analytics section details whether people are coming to your listing using either a mobile or desktop device, as well as if they found you through Google Search or Maps.

How To Find The New Report

To access the report for your listing, first sign in and select which location or business you are wanting to assess. Then, select the Insights tab on the left. On this page, you’ll find the new performance reports available directly at the top.

Below, you can see an example of the report shared by Barry Schwartz from Search Engine Roundtable.

Within the performance report, you’ll find a section explaining “How people discovered you.”

On one side of the report, you’ll see the “People who viewed your business profile” section, while the right column shows the specific searches being used to find your page.

Learning More About Device and Source Reports

To coincide with the launch of these reports, Google has updated its help documents to add a section explaining the “users who viewed your profile” data.

As the document explains:

“A user can be counted a limited number of times if they visit your Business Profile on multiple devices and platforms such as desktop or mobile and Google Maps or Google Search. Per breakdown device and platform, a user can only be counted once a day. Multiple daily visits aren’t counted. “

There are also a few important details to keep in mind when viewing the report:

  • Since this metric represents the number of unique users, it may be lower than the number of views you find on Google My Business and in email notifications. 
  • Since the metric focuses on views of the Business Profile, as opposed to overall views of the Business on Google, it may also be lower than the number of views you find on Google My Business and in email notifications.

Insights like these help with not only improving your listings and optimization to perform more effectively in search results. They can also help understand your customers and their specific needs or behaviors which may, in turn, allow you to provide better service for them.

Google My Business is adding new Insights showing how Posts from businesses are doing. This means you can now monitor your Posts and see what type of content works best for the unique placement.

For those unfamiliar, Posts are a feature of Google My Business which allow businesses to create social media-like content and highlight it within their GMB listing. As posts only last for 7 days, they are a great place for letting customers know about special short-term promotions and sales.

The new Insights for GMB Posts were announced by a GMB Community Manager who said:

“We’re excited to announce that we’re launching a new summary view of your Post Insights! Post Insights help you better understand how your posts perform with potential customers.”

The Insights are available within the Posts tab on the GMB dashboard and provide details for individuals posts or all posts from the last week or month.

Post Insights include data on the number of views and clicks you’ve received, as well as how those metrics have changed time.

It should be noted, however, that GMB will not show any percent change in the summary if any of the following issues exist:

  • Your posts received 0 views.
  • You haven’t made any posts.
  • Your percentage change is over 99.99%.

The new Google My Business Post Insights are available to everyone with a GMB listing on a desktop browser or through the mobile version of the website. It has not been rolled out to the GMB yet, though.