For anyone using online advertising, the Black Friday/Cyber Monday weekend is a great opportunity to see a spike in your ads’ views. Search Engine Roundtable reports, however, that a “technical issue” on some AdWords accounts caused ads not to show over perhaps the biggest online shopping weekend of the year.
No word yet on the official cause of the problem or how Google plans to deal with the backlash. I think I would want to be compensated in some way for the inconvenience and possible loss of business. Wouldn’t you?