Previously, I wrote about how to plan for potential problems with your company’s social media campaigns. Today, let’s think about how to right the ship, so to speak. Recently, HotelNewsNow published some advice about how to recover from a social media crisis. Though the site is geared towards hotel administrators, the tips ring true regardless of your business.

Be sure to read through the article and think about how you would specifically implement each piece of advice. As with most any advice of this nature, preparedness, quick action and honesty are key. Be sure to keep that in mind while you are struggling with your message in response to the crisis. How quickly you respond and how honest you are can often be more important that the message itself.