I’ve written a lot about branding for your clients, but do you know that personal branding is just as important to your success as a designer?
You hopefully do, because personal branding is far from a new idea, but social media has made personal branding as available as ever before. It is also a much more competitive field now.
To make yourself a valued brand, follow this collection of tips. They will help you climb above the competition.
- Set Goals and Plan Ahead – Before you ever begin to define your brand, you have to think ahead and see where you want to be a few months or even a year or two from now. Are you trying to get a new job, or do you want to stay a freelancer? How do you want to grow your business? Once you know where you want to be, you can layout a plan to help get you there.
- Know and Understand Your Brand – The look and feel of your brand is a lot more than just a brand or a couple of social media accounts. You have to keep a consistent image in all mediums at all times. As Jacob Cass from Just Creative puts it, “The fundamental idea and core concept behind having this ‘corporate image’ is that everything you do, everything you own and everything you produce, should reflect the values and aims of your personal brand as a whole.”
- Create and Maintain Your Brand – One of the best ways to set yourself apart from the crowd is to have a unique visual identity that is consistent and reflective of your goals. You should also maintain social media accounts in ways that reflect your brand positively. Are you of any value to your followers and friends? Or are you wasting the biggest platforms to promote your brand?
Above all, the secret to personal branding is the same for many things in life. Plan ahead, and follow through. If you put forth a solid, planned image to the public, and follow through with valuable content, people will come to respect your personal brand.