Have you ever wonder exactly how Google works? How it sorts through the billions upon billions of web pages to find the best results for users?
The latest video in the company’s “Search for Beginners” series helps explain the basics behind how the search engine functions, including crawling, indexing, and ranking sites in its search results – specifically from the perspective of a business owner trying to get their site ranking well.
While the video doesn’t get into more advanced concepts like Search Engine Optimization, it lays out a very clear picture of how the broad strokes of online search engines work.
If you’ve just set up your first website or you’re considering investing in online marketing, this clip will be enlightening and point you towards some valuable resources like the Google Webmaster guidelines, SEO starter guide, and Google Webmasters portal.