The TMO Blog
Instagram Threads Introduces First Paid Promotion Tools
Advertising, Marketing, Social Media MarketingInstagram's new Twitter rival, Threads, announced it is launching tools to let marketers develop their own paid promotion opportunities.
Study Suggests TikTok Is Losing Ground In 2023
e-commerce, Marketing, Social Media MarketingFewer people are using TikTok compared to last year and the social network is losing ground as an e-commerce search engine, according to a new study.
Meta’s Version of Twitter is Here and It’s Called Threads
Social Media MarketingMeta is launching a new app called Threads that is set to challenge Twitter following Twitter CEO Elon Musk’s repeated blunders.
Google Gives Advertisers More Control Over Where Their Ads Appear With Brand Exclusions and Restrictions
Advertising, GoogleGoogle is giving advertisers more control over where their ads appear in Search with two new features that have only been available to a small number of advertisers previously.
Again, Content Word Counts Don’t Impact Google SEO
Google, SEOGoogle Search Liaison, Danny Sullivan, once again took to Twitter to dispel a longstanding myth about word counts and SEO.
LinkedIn to Test Targeted Ads During Streaming Content
Advertising, News, PPC, VideoLinkedIn is testing a new ad product that allows advertisers to reach LinkedIn’s 930 million users as they watch TV or movies at home.
Instagram Broadcast Channels Roll Out To All Users
Marketing, Social Media Marketing
Meta CEO, Mark Zuckerberg, revealed this week that Instagram Broadcast Channels will soon be available to all Instagram users around the world.
Instagram Broadcast Channels are private, one-way messages to either your followers or…
Twitter’s US Ad Revenue Plummets 59% From Last Year
Advertising, Social Media MarketingA recent internal presentation suggests that advertisers continue to flee Twitter despite the recent replacement of Elon Musk as CEO
Microsoft Advertising Will Only Run Ads By Verified Advertisers Starting August 1
Advertising, Microsoft, PPCEffective August 1st, Microsoft Advertising will stop running ads from anyone who is not a verified advertiser.