The TMO Blog

Data reveals how longer tweet limits are changing Twitter

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When Twitter announced it was doubling the length limit for tweets from 140 to 280 characters, there was a lot of speculation about how it would affect the platform. Now, a year later, we finally have hard data about the effects of the new…

Survey shows how voice search drives local business

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A new survey shows just how prominent voice search is becoming in the journey from shopping to purchase. According to the latest survey from Chatmeter, approximately 90% of smartphone owners say they use their device’s virtual assistant.…

Twitter loses 9 million monthly users, but it's a good thing

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Yesterday Twitter revealed that it has lost approximately 9 million monthly users in its latest quarterly report. In most cases, such a drop would be considered a huge red flag. However, the company was not only anticipating the decrease…

Facebook launches new crackdown on misleading "clickbait" ads

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Facebook is cracking down on brands using its advertising platform to mislead or trick users with “malicious advertisements”. As the social network announced this week, it is reducing how often it shows ads it believes are “clickbait”…

Major changes are coming to Pinterest's Ads Manager ahead of the holiday shopping season

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For the first time since its release in 2016, Pinterest is making major changes to its self-serve Ads Manager, including dynamic pricing and stock information. All the changes coming to Ads Manager Perhaps this biggest change is a new step-by-step…

Facebook introduces "Creative Compass" to predict how your ads will perform

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Facebook is launching a new tool, called Creative Compass, aiming to help advertisers predict how well their ads will perform. Creative Compass will assess your ads by examining key elements and scoring them on a scale from “low impact”…

Facebook launches new tool to publish pre-recorded "live" videos

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Facebook is launching a new feature for all Pages that allows you to publish pre-recorded “live” videos. That may sound contradiction, but the new “Premieres” feature brings the best of Facebook’s live video and pre-recorded video…

Google My Business changes Post length limits and placement

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Google is some small changes to Google My Business Posts that could affect visibility. Google Posts Go to the Bottom A number of people have observed that Google Posts have been moved within knowledge panels, getting shifted down reviews and…

Facebook begins allowing all businesses to run ads in Stories

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Facebook is finally allowing all advertisers to run ads during users’ Stories. The social network has been allowing a limited number of brands across three countries to create ads that appear during Stories published on the site since May,…