The TMO Blog

Google's John Mueller says sharing online reviews on your site is O.K.

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Not long ago, it seemed like every business website had a “Testimonials” page filled with reviews and references from either past-customers or fellow members of their industry. If you have a keen eye, though, you might have noticed these…
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Survey shows Facebook users are ditching the app, increasing privacy

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in a year full of scandals and congressional inquiries, people appear to be changing how they use Facebook. A new study from Pew Research Center shows that a huge portion of users has taken steps to reduce their usage and increase their privacy…
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Facebook is letting a select few test various headlines, images, and more in posts

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Facebook is running an extremely limited test letting just five publishers create and test responsive headlines, images, videos, and copy to see which versions of their posts perform better in real time. The new tool allows the select few…
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Google releases new ad strength indicator to predict how your ads will perform

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Google is giving advertisers a new tool to predict how their ads will perform before they start running. The new ad strength indicator evaluates responsive and display ads, then rates them on a scale from “Poor” to “Excellent”. The…
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Google Introduces New "Veteran-Led" Label For Google My Business Listings

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Google is releasing a new label for Google My Business listings highlighting when a business is owned or led by a veteran. Sean O’Keefe, data scientist at Google and a former Staff Sergeant in the US Army announced the new attribute this…
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Google tests new tab in search results for Google Posts

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Google is testing making Posts from Google My Business listings more prominent in search engines, with a unique tab that can appear directly within local search results. The tab will appear when you either search for a specific business or…
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Survey shows B2B consumers are highly active online

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Many think that B2B marketing requires a completely different approach than marketing from a business directly to consumers. There is the belief that they B2B audiences don’t use social media or Google the same way that other audiences do…
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Facebook introduces new advertising restrictions for addiction treatment and bail bond businesses

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Facebook is launching new advertising restrictions on who can promote on their platform to protect users from questionable brands or business practices. The company announced it will no longer allow for bail bond services to promote their…
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See how your Google My Business Posts are performing with new Insights

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Google My Business is adding new Insights showing how Posts from businesses are doing. This means you can now monitor your Posts and see what type of content works best for the unique placement. For those unfamiliar, Posts are a feature of…
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