The TMO Blog

Why is PPC Lead Generation Dropping?

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For internet marketing in the U.S., SEO is still the top method of generating leads. It appears now that PPC is losing its ability to do lead generation (based on the 2nd annual State of Digital Marketing survey). Both business-to-business and…

An Easy Way To Improve AdWords Conversions

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One of the major elements of the sales funnel that is not often focused on enough when doing PPC work is a rather important part: the landing page. Making sure the CTR is high, the QS is appropriately high, and ad groups are separated as they…

Location Privacy? Not By Default With Facebook

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In a recent change Facebook made, posts made to the wall now have a date, time, and a location placed at the end. Something similar to "Yesterday at 11:18pm near Tulsa." This isn't something that everyone is exactly happy to have shared. Facebook…

3 Valuable Internet Marketing Points to Focus On

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With so many changes and details involved in various areas of internet marketing and SEO, it's often easy to get lost in the quest for what information to focus on. Keyword research? Competitor tactics? The truth is that there are only a few…

AdWords Now Available for Nielsen DMAs, Same as TV

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Google has made an update to AdWords that now allows for targeting through Nielsen DMAs (designated marketing areas) in the US and postal code targeting in Canada. Using Nielsen means that any marketers can expect to be able to target the same…

4 Business Web Design Mistakes, How To Avoid Them

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Most businesses realize they need a solid web presence. There are right ways and wrong ways to accomplish this. Here are four mistakes often made by web site designers that should be avoided to come out on top: Avoid complicated web design…

Online Paid Subscriptions For Newspapers Growing

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In the past year the number of newspapers that require paid subscriptions has doubled from approximately 10% to 20.9% of all U.S. newspapers. This is a sign that the newspapers are seeing a change happening that they're having to adjust to,…

How To Do Business Research With AdWords and PPC

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Pay per click campaigns are sometimes great ways to generate interest and sales within a business at a low-cost bargain. But what some people fail to realize are that these PPC scenarios also give business owners huge insight into businesses…

Video Ads Through AdWords – 5 Quick Tips

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YouTube could be a useful tool for companies looking to boost their customer base through advertising. This tactic has worked for businesses, movies and many other entities in need of a boost. Five basic reasons why you should try YouTube Ads: Setup…