The TMO Blog

The Value of Trend Line Analysis for Your PPC Campaigns

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In order to improve your existing online ad campaigns and discover new opportunities that you're currently missing, you have to study the analytics. Trend line analysis is likely included whether you use AdWords, Microsoft AdCenter or any other…
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Google Announces Disavow Links Tool

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If you've ever received a notification from Google about a manual spam action based on "unnatural links" pointing to your webpage, Google has a new tool for you. Links are one of the most known about factors Google uses to order search results,…
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Does SEO Limit Web Designers’ Freedom?

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Now as much as ever, the web design industry and the SEO industry are intertwined. The question that arises anytime a business industry and a creative industry become so connected is whether the business side limits the creative side or not. Most…
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5 Ways to Build A Strong Relationship with Clients

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Sometimes, the determining factor in whether your work for a client will have a happy ending or not is simply how strong your relationship is with that client. By effectively communicating, making sure you understand their goals and using the…
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The Importance of Being First in the Results

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New research from Compete.com is suggesting being the first result on a SERP can make a huge difference from being second. The analysis comes from "tens of millions" of consumer-generated search engine results pages from the last quarter of…
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5 Tips to Stretch Your Modest AdWords Budget

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Chances are that your company doesn't have piles of money to throw at advertising in order to get results. Most likely, you're wondering how to get a big ROI from a modest to meager ad budget. Jeremy Decker has five tips for you, which you…
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AdWords’ Policy Update Means Business

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In the past 18 months, Google has waged war against spammers. It began with their attempts to purify organic search rankings by introducing the Panda and Penguin updates. Now, with an AdWords policy update this week, Google has targeted those…
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Be Forewarned About Changes to AdWords

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The 'Rotate Indefinitely' option in Google AdWords is back after a short hiatus. But, it's a little unclear why the option was resurrected. Straight from the AdWords blog: If you select “Rotate indefinitely” option for your campaign, we…
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The 11th Principle of Good Design

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Most designers are aware of Dieter Rams' Ten Principles of Good Design, and, if you aren't, you should definitely check it out. Rams created the entire visual language Apple is still using, and products he designed over fifty years ago are still…
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