The TMO Blog

Coming Soon: AdWords Style Ads to Your TV

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Imagine seeing AdWords style ads displayed on your TV during your favorite show. The idea isn't as far away as you might think. A startup called The Compass Group LLC is working on a way for advertisers to create text overlay ads, which could…
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Don’t Be Intimidated By Content Marketing

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As we all know, the way to become popular on the internet is to create high quality content that engages your audience. It is obvious when looking at the digital landscape, and even more clear if you ever get to have a conversation with any…
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PPC Ads Hurting Small Businesses Bottom Line

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The cost of doing business with pay-per-click advertising has risen sharply over the past decade. So much so, many small business owners are wondering if the price they're paying to get their message out is worth the return on their investment. As…
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Should You Be Using Longtail SEO?

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Longtail SEO is beginning to become the dominant method for article marketers to be successful in the results pages, as well as strengthening brand visibility and awareness. It is the most effective method for most marketers. In the past, the…
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10 New AdWords Features to Watch For

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As with any Google service, AdWords is constantly innovating and improving. Lisa Raehsler recently put out her list of the 10 best recent AdWords improvements at Search Engine Watch. 1. Media Ads This one hasn't been fully made available yet,…
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What You Need To Know About Google’s Disavow Links Tool

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I recently wrote about the release of Google's Disavow Links tool, but there are some more questions popping up that need answering. So, let's cover a little bit more about the tool. First off, the tool does not immediately take effect. This…
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Consistency Key to Online Branding

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Online branding ruins everything you thought you knew about branding. It is no longer strictly a marketing activity for multinationals with million dollar budgets. Online branding is simple and practically free. The internet allows businesses…
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Tweaks to Bing Ads Improve Performance

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Bing Ads recently made Sitelink Extensions available to all U.S. users, which allows advertisers up to 10 sitelinks to their ads. This helps consumers navigate directly to their desired page, rather than landing on the homepage and having to…
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Search Is Still The Dominant Online Advertising Sector

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The latest research from the Interactive Advertising Bureau and Pricewaterhouse Coopers, which examines the first half of 2012, finds that the biggest contributor to online advertising in the U.S. continues to be spending on Search Marketing. With…
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