The TMO Blog

Don’t Scare Away Customers By Over Marketing

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There are so many options to personalize and remarket ads to your potential customers online, you may actually be annoying those consumers and driving them away. No one wants to see ads tailored to them on every site they visit, all asking them…
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The Could, Would, and Should Budgets for Search Marketing

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  How much should you budget for paid search? You have a lot of options, but you obviously want the one that will get you the most bang for your buck. Bill Hunt, columnist for Search Engine Land, offers three options for how to think…
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Cyberbullying Presents Danger To Youths

Cyberbullying has made headlines across the country recently and with good reason. Suicide is the third leading cause of death for those age 15-24 and many of those deaths stem from bullying. School districts across the country are standing…
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The Secret of Personal Branding

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I've written a lot about branding for your clients, but do you know that personal branding is just as important to your success as a designer? You hopefully do, because personal branding is far from a new idea, but social media has made personal…
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Luxury Brands: Breaking All the Rules For Social Media

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Mostly, I use this space to talk about concerns and tips for small to medium business owners. But today, let's look at how the other half lives, so to speak. When it comes to so-called luxury brands, which means companies who sell very expensive…
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Adwords Will Soon ‘Optimize for Conversions’ By Default

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Adwords is making some dramatic changes once again. In October, Google brought back the 'Rotate Indefinitely' option for campaigns even though they didn't recommend the option themselves. Now, Google will be making campaigns not set to 'rotate…
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Matt Cutts Says Google Now Reports 100 Percent of Manual Actions

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Have you ever wondered if your site was penalized by Google through automated algorithms or a real human person? Now, you will almost always know because Google reports almost 100 percent of manual penalties. Matt Cutts, head of Google's web…
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10 Ways Social Media Can Produce a Career After College

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If you're a college student, you're using some form of social media. I say that with the utmost confidence because you're reading this, so you know how to use the Internet. However, the way you use social media should change the closer you…
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3 Easy Email Remarketing Tips You Can Try

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It is easy to underestimate the power of emails to create conversions. However, sending the right email at the right time can actually increase sales dramatically. If done well, a single automated email can increase sales by 10%. Here are three…
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