The TMO Blog

Easy Ways To Save Money As A Designer

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Web designers find themselves continuously facing the largest issue for anyone in an artistic career. It is often difficult to start a career making work you love while earning enough money to live comfortably. Every artist is used to cutting…
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Social Media’s Advantage Over Email Marketing

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Recently, I wrote about the dangers of trusting the wrong, essentially superficial, metrics when diagnosing your social media strategy. Today, let's talk specifically about the great battle of social media vs. email marketing. Errol Apostolopoulos…
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What is Evergreen Content?

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When trying to pump content out for a blog, it is easy to become focused on resharing news or tips essential to the community, especially with SEO. The problem is that SEO changes so quickly, most of these posts go out of date very quickly.…
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Bring Relevance To Your Metrics

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Is your social media marketing strategy relying on so-called "vanity metrics"? Pageviews, Twitter followers, Facebook likes and even conversion rates fall under that umbrella, as Ivory Madison reports for Harvard Business Review. Instead,…
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What Is The Device-Agnostic Approach To Design?

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If you look at the tags for most articles on responsive design, you will notice the way most writers connect responsive design to mobile design. Thinking of responsive design as a mobile design method kind of misses the point however. When…
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What Do You Need To Know For SEO In 2013

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SEO changed so much, it is hard to predict what will be best for 2013. Just this past year, Google has issued so many changes that it has become pretty much a constant. Trying to pinpoint where we will be a year from now almost feels impossible. Paul…
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Nonprofits Social Media Model Could Improve Your Own [INFOGRAPHIC]

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In 2012, even nonprofits were utilizing social media. MDG Advertising looked into this developing trend and found that the inclusion of social media marketing meant more exposure and more donations for these organizations, as reported by The…
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The Differences Between Branding, Identity, And Logos

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You know how sometimes a group of words are thrown around together so much their meaning becomes blurry? If you don't understand what I mean, think about how you understand brand, identity, and logo. Almost any article about logo design will…
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So What Is SEO Really?

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Most average people have know idea what SEO is, and have probably never even heard the term before. Still, the industry is essential to running a popular and credible website. It is important enough that there are an inordinant amount of people…
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