Evidence Of Facebook Advertising Success
As Facebook establishes itself as an option to gain a piece of your advertising budget, you may find yourself wondering if can actually give you a solid ROI. Because it is a fairly new platform, some are still a bit skeptical about the realistic expectations they should have when they dump money into a Facebook [...]
Understanding Pantone’s Color of the Year: Emerald
What does it mean to be Pantone’s Color of the Year? It seems like an arbitrary designation to many, but if you watch the design trends close enough, it is easy to see how emerald was chosen as this year’s favorite color. Emerald works great as a base color or as an accent, and it [...]
The On Page SEO Checklist
Things go in and out of favor in SEO all the time, but some things seem to never change. While content creation is the new buzzword and link building is enduring a big face lift, on page optimization stands tall as a piece of tradition surviving on, much as it has for years. Of course, [...]
Building a United Brand Image With a Brand Bible
Want to know if your company understands branding? Just ask if you have a brand bible. If you don’t, your business probably has some large flaws in their branding and their marketing. Every brand, from the smallest startups to the giants you see on your drive to work, should have their “bible” establishing the guidelines [...]